Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year, according to eMarketer estimates. And Chase Media wants in on this action. RMNs Versus FMNs Retail media networks (RMNs), which give digital advertisers access to […]
More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow should those fears come true. That’s according to a new report from Forrester, “Deepfakes: The Hidden Threat CMOs Can’t Ignore,” which surveyed 205 marketing […]
Search engine advertising isn’t immune from the fragmentation affecting connected television and other forms of advertising, according to adMarketplace’s “State of Search in 2025.” The first of what will be a series of annual reports shows, among other things, that Google and its search engine results pages are no longer monopolizing how consumers search and […]
Loyalty programs have long been a staple in customer engagement, yet many still require manual steps, scanning receipts, entering membership numbers, or navigating through multiple app screens. As consumer expectations shift toward effortless digital experiences, Tickit Rewards, a Dubai Holding initiative, is redefining how loyalty works across 3,500+ locations in the UAE. Unlike traditional loyalty […]
Comarch Loyalty Experts share thoughts with Paula Thomas on Let’s Talk Loyalty In this Q&A session, Comarch executives Joanna Witsch, Senior Loyalty Business Consultant, and Łukasz Dubiel, Loyalty Solutions Consulting Director at Comarch, talked with Paula Thomas on the Let’s Talk Loyalty podcast and Loyalty TV. The discussion surrounded the launch of the Customer Loyalty […]
Why Going App-less Could Leave Customers Cold Most loyalty and marketing analysts take the easy road. They wait until a program has either soared to success or crashed in failure before offering their analysis, comfortably playing Monday morning quarterback in the safety of 20/20 hindsight. But that’s not my style. I’m going to go out […]
London, UK: Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation today announced the launch of its refreshed brand identity. This significant update represents a pivotal chapter in Multilocal’s journey, aligning its evolution with the dynamic landscape of digital advertising. Founded in 2019, Multilocal has dedicated the past five years to […]
Retail technology solutions provider adds new enterprise brands while maintaining 98.6% client retention Atlanta – February 19, 2025 – Sparkfly, an award-winning retail technology solutions company, today announced significant growth and performance achievements for 2024. The company posted a 30 percent revenue increase year-over-year, while maintaining an exceptional 98.6 percent client retention rate and a 99.4 […]
The Foundation to Combat Antisemitism’s “No Reason to Hate” advert captured the most attention from viewers during last night’s Superbowl, according to the TVision Attention Index. The tool, which measured consumer attention throughout the event using eye-tracking technology, has identified which brands, moments and celebrities won the attention game at the event. Key findings of the […]
How Agile Technology Drives Modern Retail Success Retail has rapidly evolved and quickly accelerated and it’s clear the latest trends are something brands need to keep up with. By ways of technological advancements, shorter consumer attention spans, and shoppers’ need for even faster instant gratification, these quick transformations continue to reshape the way businesses operate […]