Cordial Expands Innovation with MCP Interface and RCS Messaging

The only platform combining agent-ready infrastructure, high-attention channels, and Foundry’s rapid experimentation to help marketers move with their customers, not behind them. SAN DIEGO, CALIFORNIA — Aug. 28, 2025 — Cordial, the leader in messaging for enterprise marketing teams, now provides a Model Context Protocol (MCP) Interface that redefines how teams win back attention — from marketers instantly spotting […]

Read more
#701: Inside Travelex Plus: Chris Frost on Personalisation and Customer Experience

In this episode, Charlie Hills is delighted to interview Chris Frost, the Senior Product Manager for Customer Experience & Loyalty for Travelex. Chris is a Senior Product Manager specialising in customer experience, personalisation, and loyalty at Travelex, where he leads the development of martech and CRM platforms to unlock customer data and drive long-term value. With a career spanning customer […]

Read more
Accor Evolves Paid Subscription Loyalty programme with Launch of Unified Global Brand: ALL Accor+

A New Subscription Offering Delivering Enhanced Choice, Clarity, And Integrated Benefits For The Modern Traveller.  Accor, a global leader in hospitality, is pleased to announce a significant evolution in its subscription programme with the introduction of ALL Accor+, a refreshed and cohesive global platform unifying each of Accor’s established subscription offerings under one umbrella. ALL […]

Read more
Harri Survey Warns: 97% of Diners Will Give One-Star to “Robot Restaurants” of the Future

A national survey of 1,000 U.S. adults shows diners may accept AI for faster food and lower prices, but a future without people isn’t on the menu NEW YORK, NEW YORK – September 3, 2025 – New data from Harri, the global leader in Frontline Employee Experience technologies, shows that while the promise of the fully automated […]

Read more
How Narrative Loyalty is Redefining Customer Loyalty

The power of storytelling in customer loyalty Three Stages of Loyalty Evolution Do you remember the last time you reluctantly pulled out a loyalty card at a store, sighed while typing in your phone number, or pulled up your digital loyalty card on your mobile device to earn points you rarely redeem? You are not […]

Read more
Marketers on Fire: Archer’s VP of Marketing Dishes on Meaty Sales Uptick and First Brand Campaign

After a 90% surge in sales, meat stick brand Archer invests in a redesign and a national brand awareness campaign. Andrew Thomas, Vice President of Marketing, shares Archer’s marketing journey with Chief Marketer. Meat stick and jerky brand Archer was overdue for a brand marketing campaign. In fact, in its dozen-plus years in operation, it […]

Read more
AI: Job Maker or Taker?

Employment has always acted as a proxy for where society is headed.  In 1900, 40% of the labor force lay in agriculture; today it’s under 2%. In 1970, about a quarter of Americans were employed in manufacturing; now it’s less than 8%. These numbers tell a story: when agriculture dominated, hands were needed in the […]

Read more
Preventing AI Catastrophes

Agentic AI can detonate billion-dollar outcomes just as fast as it can drive them. AI is no longer just automating tasks; it’s making decisions and taking actions like an insider. Agentic systems scan digital environments, reason through tradeoffs, and take initiatives on behalf of businesses, whether involving negotiations with clients or pushing deals across the […]

Read more
Loyalty Rewired: Is This the End of Card-Linking and, if so, What Comes Next?

A novel approach challenges the assumptions behind card-linked loyalty and reveals what’s next for brands and consumers Loyalty is a proven catalyst for behavioral change, yet its true potential is often constrained by limitations of traditional loyalty technology. In today’s landscape of precision marketing and instant gratification, loyalty can no longer be treated as an […]

Read more
Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market

KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced strategic partnerships with KT Corporation and NHN AD, two of South Korea’s leading […]

Read more