New loyalty platform strengthens partner and distributor channels and motivates employees with performance rewards, driving engagement and delivering measurable results WARMINSTER, PENNSYLVANIA — September 30, 2025 — CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), today announced the launch of Points-at-Work, a modern loyalty platform that helps businesses incentivize and reward partners, distributors, […]
89% of CMOs are using Generative AI and 78% are leveraging traditional AI. However, consumer comfort with GenAI use is low. A polarised landscape: 50% of UK consumers want or expect brands to take a public stand on social/political issues and 50% do not. 96% of CMOs see […]
Global deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools to test their effectiveness before launch LONDON, UK; LOS ANGELES, CALIFORNIA – Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The Loyalty Academy team is in Austin, Texas this week hosting a Certified Loyalty Marketing Professional™ Workshop on September 30 – October 1. The CLMP™ workshop delivering the latest in trends, best practices, and case studies in this certification program. Our event sponsors […]
A report from Dreamdata, the B2B Activation and Attribution platform, has found that today’s customer journeys take an average of 211 days and 76 touches before a purchase – underlining the increasing complexity of today’s buying decisions, and placing lead nurturing and social strategy in the spotlight. Key findings include: The typical B2B customer journey now involves […]
It’s a known truth in our crowded industry: Small brands face big hurdles. Many operate with razor-thin budgets, limited personnel and little brand awareness. They’re fighting against competitors with massive marketing machines and established supply chains. Challenges include getting shelf space in major retailers, launching digital campaigns with reach, and simply getting discovered by consumers. […]
The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped. SHOREWOOD, WISCONSIN — September 9, 2025 — The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular […]
Learn how to harness the power of data-driven marketing Data-driven marketing is the practice of using customer data – not guesswork – to guide your strategy. Every click, search, purchase, and unsubscribe tells a story. When marketers listen to that story, they can deliver campaigns that resonate. Instead of casting a wide net and hoping […]
Ace Hardware’s chief marketing officer Kim Lefko knows her directive: keep the message consistent. “Something that we often say is consistency is our superpower in marketing messaging,” Lefko said at the Shoptalk Fall conference this September in Chicago. “We’re never going to outspend our two biggest competitors at Ace, but we will win the consistency piece […]
Razor brand Dollar Shave Club launched an improved version of its razor with a campaign featuring creative inspired by its own customers. As a 14-year-old brand, Dollar Shave Club’s goal was to get back to its roots: being a razor for the everyday, normal guy, said Nikki Frisz, Senior Director of Marketing. The brand […]