We’re fortunate that we’re closing out this year’s interview series with Erica Dahwan, the world’s foremost expert on Connectional Intelligence. Erica was one of the keynote speakers at CRMC 2024, and we thought it would be great to sign off with her thoughts on communication styles and retail omnichannel experiences. Check out previous #TBT Interview […]
This week, thousands of founders, engineers, and venture capitalists—including leaders from Microsoft, Writer, Cohere, and more—zipped up their Arc’teryx and descended on Vancouver for Web Summit’s first run in the new city. Set against the mountainous backdrop of the waterfront convention centre, the debut marked not just a change of scenery, but a westward handoff […]
Welcome to the AI edition of Fintech Nexus (soon-to-be Future Nexus — stay tuned). At Web Summit Vancouver this week, the buzz is not just about what we can build with AI, but also what we should. It’s a timely conversation as we consider, What are we willing to lose? For the most part, we’ve […]
Navigating Brand Presence as Traditional Data Points Disappear With the advancement of AI-driven search results and large language models (LLMs), businesses now face a situation where users often find the information they need without ever clicking through to a website. Research suggests that nearly 60% of searches now end without a click. This shift demands a new […]
Loyalty with an Australian Vibe — Parched launches a tiered rewards program to engage and reward guests digitally, across its unique dining & cocktail brands Newton, MA, and New York – May 27, 2025 – Paytronix, the leader in guest engagement for restaurants and convenience stores, and Australian culture inspired Parched Hospitality Group have launched “Parched Locals,” a powerful […]
We spoke with finfluencers building their audiences as people seek advice in navigating today’s tough economy As the global economic picture has become murkier and the spectre of layoffs is setting in, consumers are looking to shore up their money. But, as a recent Discover survey showed, more than 40% of respondents are unsure how […]
In the latest Wiser Loyalty podcast, Aaron Dauphinee of the Wise Marketer Group, speaks with industry loyalty operations expert, Nadine Rubin. Nadine shares her thoughts on the characteristics and skills needed to be successful in loyalty operations after a 25+ year career in the industry. She also shares her vast experience, in particular while launching the Shoppers Drug Mart Optimum program in Canada as an […]
Australian loyalty program members reveal their awareness, comfort, and concern Results from the 13th edition of the annual Australian customer loyalty and loyalty program research study, For Love or MoneyTM 2025, reveal that 66% of loyalty program members are aware of AI being used to enhance their loyalty program experience. The research with members of […]
The enormous success of the Microsoft Rewards Ultimate $1MM Giveaway In Loyalty Marketing, Sweepstakes have been a tried and true tactic to create seasons of excitement among a membership and to *maybe* burn off some of the financial liability associated with the accrual of value from issued but unredeemed loyalty currency. Whatever your preconceived notions […]
Hadie Perkas is an inspiring entrepreneur with a career starting in recruitment, before founding The Gift Club & The European Loyalty Association. Hadie is known for her business drive, while identifying gaps in the market. The communities she builds empowers businesses to build connections lasting relationships. The latest exciting news from the ELA is the launch of the Jobs Board, […]