The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday Tuesday! Yesterday was a holiday in the US and Canada, so our Loyalty Newswire is coming to you on a Tuesday. Partnerships are the theme this week as Marriott and Flipkart tie up in India, Mastercard and Circle link up to transform the […]
This episode is also available on Loyalty TV. In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world leading co-brands […]
Patent-pending technology continuously updates product content across leading retailers like Amazon and Walmart to maximize sales and ROAS. BOSTON, MASSACHUSETTS — AUGUST 25, 2025 — Teikametrics, the leading AI-powered marketplace optimization platform, today announced the launch of Gen AI Smart Pages, the first and only AI listing optimization tool built on sellers’ own ad and performance […]
TILBURG, NETHERLANDS — AUGUST 26, 2025 — Today, Dutch loyalty platform NeoDay announces a strategic partnership with Open Telekom Cloud (OTC), the sovereign public cloud operated by T-Systems, part of Deutsche Telekom. T-Systems, a leading provider of secure cloud and IT services for enterprises and public institutions across Europe, will now offer the NeoDay loyalty platform via its […]
Our squirrelly editorial staff found some valuable customer loyalty acorns Content Marketing in 2025 = Mowing the Grass We publish a lot of content on The Wise Marketer covering a variety of topics. A member of our staff told me several years ago that “the content engine is a hungry beast,” and he wasn’t wrong. […]
The acquisition adds innovative, high-demand insurance products to CarTrawler’s Connect platform, a key step toward building a comprehensive B2B ancillary platform for travel brands DUBLIN, IRELAND — AUGUST 14, 2025 — CarTrawler, the leading B2B technology platform for car rental and mobility solutions to the global travel industry, has acquired Koala, a Paris-based B2B travel insurtech business […]
NEW YORK, NEW YORK — AUGUST 27, 2025 — Even as artificial intelligence (AI) tools grow more sophisticated, cardholders still want a human on the line when it matters most. Auriemma Group’s latest issue of Mobile Pay Tracker reveals that despite the rise of chatbots and generative AI (GenAI) tools like ChatGPT, live agents remain the […]
This episode is also available on Loyalty TV. In this episode Charlie is delighted to welcome Andy Chalcroft, the Vice President, Head of North America Co-brand and Global Center of Excellence for VISA. Andy leads the co-brand program development across US and Canada, and supports globally. He helps in market, regional and global teams deliver world-leading co-brands and […]
NEW YORK, NEW YORK — JULY 17, 2025 — Rewards programs are evolving—and cardholders want in. Issuers seeking to expand their accelerated rewards beyond traditional categories like grocery, gas, and dining may find untapped potential in less conventional areas. According to Auriemma Group’s latest issue of Cardbeat US, cardholders express strong interest in earning 3% back […]
By 2030, Millennials and Gen Z will make up 74% of the global workforce, with many now in leadership roles. Currently, 73% of B2B buying decisions are made by Millennials. The next generation of business leaders has arrived, but you wouldn’t know it from the way many brands are still marketing. Too many companies are still relying […]