This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features Raffael Fappiano Neto, the Product Manager for Loyalty at Azul Airlines. Founded in 2008, Azul Airlines is now the largest airline in Brazil in terms of number of flights and cities served, and in 2020, they won the […]
Updated strategy models from Loyalty Academy Brazil Most Loyalty programs still rely on generic models — often failing to guide how to execute Loyalty strategies in practice. As loyalty professionals, we’ve all faced this challenge: We segment customers, we define tiers, we talk about engagement — but when it’s time to decide: What should we […]
CMO Council Interview Series Features Kathleen Schaub, Author, CMO, Research Welcome to the CMO Council / Wise Marketer Interview Series, where we feature creative and impactful people from all corners of the marketing world – Founders, C-Suite executives, and influential voices in the community. Today’s Guest is Kathleen Schaub, marketing innovator, former CMO, and research […]
Today, we are re-publishing one of our most popular episodes as our planned episode has been delayed for technical reasons, and is now also available to watch on www.Loyalty.TV and listen on Let’s Talk Loyalty Today’s conversation features Circle K, one of the world’s leading convenience and fuel retail businesses, operating over 14,200 stores in 26 countries. In this episode, we […]
PAR® Engagement empowers restaurants to engage smarter, move faster, and multiply impact—one connected experience at a time NEW HARTFORD, NEW YORK–(BUSINESS WIRE)–PAR Technology Corporation (NYSE: PAR), a global leader in enterprise foodservice technology, today announced the launch of PAR® Engagement—a next-generation portfolio of engagement products purpose-built to help enterprise restaurants convert more guests, grow faster, and simplify […]
Plusgrade continues to lead in hospitality ancillary revenue and loyalty innovation, delivering exceptional customer experiences and revenue growth for partners. Plusgrade, a global leader in ancillary revenue solutions for the travel industry, and ALL Accor, Accor’s booking platform and loyalty program, are proud to announce a strategic partnership to introduce an enhanced loyalty exchange solution […]
New analysis backed by 75M brick-and-mortar transactions and two years of consumer data June 10, 2025 – WASHINGTON, D.C. – Today, Upside released new data from its latest report, Winning the Uncommitted Customer, showing that most brick-and-mortar retail revenue comes from “uncommitted customers” — customers who shop across different locations and formats, prioritizing their own needs over […]
Research shows strategic shifts as marketers tackle top challenges: ROI, engagement, personalization, and AI BOSTON, MASSACHUSETTS — June 4, 2025 — Recently acquired by Validity, Litmus from Validity released its 2025 State of Email report, revealing how marketers are adapting to today’s complex marketing landscape based on responses from hundreds of global email marketers. As email marketers navigate frequent mailbox […]
Bringing the vibe coding revolution to data engineering – accelerating identity resolution, improving accuracy, and eliminating manual overhead Amperity, an AI-powered customer data cloud, today launched Chuck Data, the first Command-line AI built specifically for customer data engineering. Chuck uses Amperity’s years of experience and patented identity resolution models, trained on billions of data sets […]
The Loyalty Newswire from The Wise Marketer From the Editor We feature several research reports in this week’s Newswire covering the retail and convenience sectors, as well as a top-level report on the State of Email in 2025. In a noisy world of competing opinions, we recognize the value of research as the foundation for […]