The rapid rise of AI has created a lot of buzz, but for media and entertainment companies, the real challenge lies in cutting through the noise and focusing on what truly matters: preparing content for an AI-driven future. One of the most critical first steps is content indexing. This process lays the foundation for AI […]
Pepsi’s latest initiative to support small businesses is centered around elevating local restaurants and the role they play in building connections between people in local communities. The campaign, dubbed “Local Eats Better With Pepsi,” kicked off last month with a spotlight on the hometown restaurant of singer Kelly Rowland, which featured the celebrity paying homage […]
Editor’s Note: New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences for target marketing purposes. However, the use of AI has created concerns around compliance risk and data privacy. A column in CM sister pub AdExchanger from Lucas Long, Head of Global Privacy Strategy at InfoTrust, […]
Editor’s Note: Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football season happen in the nation of Ireland. So to make some noise about that—and make the case for bringing a game to Ireland—Jameson […]
The point of differentiation for Denon PerL Pro earbuds within the audio space is its ability to personalize and optimize each user’s music listening experience through its proprietary “adaptive acoustic technology.” But even if the product performs amazingly well for those who experience it, from a marketing perspective this presents an awareness challenge. “The point […]
Podcasts have become an integral part of daily life for millions, with over half a billion people globally tuning in regularly. This growing audience presents an opportunity for brands, with new figures suggesting podcast consumers are a desirable bunch. Yet podcast advertising remains an underleveraged channel. The question is: why? New data shows that more than more than 50% of […]
Editor’s Note: e.l.f., the brand that began as a seller of $1 makeup products online, has evolved into a TikTok powerhouse and digital trailblazer in the beauty space. CM sister pub AdExchanger spoke with e.l.f. Chief Brand Officer Laurie Lam about the company’s ambitions to be a consumer destination—and not just a brand. Below is […]
Many of us approach our B2B marketing budgets with a combination of regret, hope and fear. We regret past budget choices, so we vow to make different ones. We hope to maximize our budget this time around, so we gather as much information as we can before allocating our spend. But ultimately? We still fear […]
Backed by research, trends and consumer surveys, Behr Paint’s annual Color of the Year campaign serves as an antidote for DIYers stuck in a state of “color paralysis.” The yearly launch of a single, on-trend color is designed inspire consumers to take on fall home renovation projects with style. According to Andy Lopez, Global Head […]
Marketing budgets are tightening as people brace for economic uncertainty, and CMOs and marketing teams are being asked to do more with less. As a CMO, I’m always focused on ways our marketers can think and act bigger, which is largely driven by a “louder and prouder” mantra I learned from a mentor early in […]