While at the New York International Auto Show in April, Chief Marketer sat down to chat with Amy Marentic, CMO at Genesis Motor America, to discuss her marketing goals while at the show, plans for customer growth, the brand’s use of professional golf as a marketing tool and what it takes to be a successful […]
AI chat platforms increased their share of referral traffic to retail websites by nearly 269% in March 2026 compared with a year earlier, according to new Adobe data. For the three month period January to March 2026, AI referral traffic increased 393% year over year, Adobe finds. Adobe’s estimates are based on analysis of 1 […]
Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just about any CPG brand. For Archer Meat Snacks, how it landed the tie-in with Disney’s “Star Wars: The Mandalorian and Grogu” adds to the accomplishment. As part of its partnership with […]
When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. Hockey fans were drawn to the giant, perfectly coifed mullet that adorned the top of the Mane St. Branch activation, made out of approximately 700 sections of synthetic ginger hair and styled with 350 bottles of hair spray. The […]
The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade. With retailers, influencers and culture encouraging shoppers to “treat themselves” and upgrade, Back Market wants consumers to do the opposite — buy used. With the tagline “Downgrade Now” Back Market may have an uphill […]
Women’s apparel brand Lands’ End hired its first Chief Marketing Officer in more than a decade. As of April 1, Sarah Sylvester is now heading up the brand’s marketing team. Prior to Land’s End, Sylvester spent nearly 20 years at Victoria Secret, holding multiple marketing executive roles, most recently as Executive Vice President of Marketing, […]
Peanut, the social networking app for moms, wants dictionaries to add “matrescence” as an entry. The brand recently ran a campaign highlighting that matrescence is not in the dictionary, despite an anthropologist coining the word in the 1970s. Matrescence is the word to describe psychological, social and developmental transitions associated with becoming a mother. “Just […]
Citizen Watch is marking 50 years of its proprietary Eco-Drive technology with a new marketing campaign and creative touting the tech’s ability to convert any light — natural or artificial — into a power source. The brand spot for the campaign, dubbed “Powered by Any Light,” follows two twentysomethings as they teleport through various indoor […]
DSW’s new campaign is beating its ROAS and AOV benchmarks. The retailer’s VP of marketing shares how DSW is attracting new customers while keeping fans buying. Designer Shoe Warehouse, commonly known as DSW, has a new marketing target: The Self Stylist. The footwear chain with roughly 500 U.S. stores has overhauled its merchandising assortment and […]