More than half of millennial and Gen Z Americans trust manifestation practices more than compound interest as a way of building wealth, according to the Harris Poll, and 41% would consider hiring astrologers, witches or other such practitioners to help them make life decisions. While those numbers grab attention in and of themselves, “the real […]
Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights. Chief Marketer: What is the key takeaway for brands? Ashley Shaner, Vice […]
Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round. Airbnb.org, founded by rental company […]
In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers and increase lifetime value for the business, said Chief Marketing Officer Kelley Walton. The program, dubbed Snipes Reserve, gives shoppers early access to limited sneaker releases and in-person events, plus 3% cash back on purchases. Within the Snipes app, loyalty program members also have […]
NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries, and this year is no exception. From surprising surges in legacy brands to TikTok users behaving like an entirely separate market, the findings point to major shifts in how consumers discover, trust and engage with brands. Chief Marketer spoke with Bobby […]
Happy holidays to everyone except AI agents, apparently. As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board. But, although customers are growing more impatient, AI isn’t getting all that much better at meeting their demands. In fact, […]
Of the roughly 133 million households in the U.S., nearly 74 million buy and consume honey, according to market research firm Numerator. But while sales of honey grew nearly 6% over the past year, lack of awareness of honey’s versatility and wellness benefits is preventing even more growth, according to Becca May, Senior Vice President, […]
Cyber Monday was the largest online shopping day of 2025 (and of all time in the U.S.), but Black Friday online sales grew the fastest, according to Adobe Analytics data. Adobe’s estimates are based on analysis of 1 trillion web visits to U.S. retailers and 100 million SKUs. U.S. shoppers spent $44.2 billion online during the five-day peak shopping period of Thanksgiving […]
Stitch Fix was in need of a refresh, said Chief Marketer Officer Debbie Woloshin. The apparel brand launched in 2011, bringing a digital approach to the shop-by-stylist method: A shoppers take an online quiz and sends messages to a human stylist, who then sends outfits to the shopper based on those responses and a trove […]