All ages of consumers can wear Crocs, from toddlers to the elderly, but Gen Z is the footwear brand’s marketing target, said Chief Marketing Officer Carly Gomez. “Our true bullseye is Gen Z,” Gomez said. “They are really driving culture for the generations below and above them.” Gomez discussed some of its marketing tactics during […]
AI isn’t the advantage. If it were, everyone using it would be winning. They’re not. Some marketing teams are accelerating. Others are stuck proving ROI, stuck in pilots, stuck in noise. The difference isn’t the tools. It’s how AI and human marketers work together. In the soon-to-be-released report “Marketing’s Power Couple: AI and the Human […]
Forget fear of missing out. DIYers are more likely to experience fear of messing up. A survey by paint brand Behr found that 70% avoid starting projects for fear of choosing the wrong paint or making another mistake. The inability to decide on a color prevents 40% of would-be DIYers from launching paint projects altogether, […]
Wayfair’s top marketer Paul Toms discusses how Wayfair moves fast to hop on social media trends, plus recent generative AI customer experience wins. Before Wayfair’s Chief Marketing Officer Paul Toms jets off to Las Vegas for Shoptalk 2026, he caught up with Chief Marketer about his goals for the annual retail conference. Toms will be […]
Pearson is trying to outrun its past. For many people, the education brand reminds them of a logo on the back of a high school chemistry textbook. But the company sees itself as a lifelong learning partner spanning schools, universities, vocational training and the workplace. And Pearson wants to shift the audience’s perception. Pearson’s first […]
NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the Consumer event. With Gen Z consumers gaining more spending power, marketers are adapting their practices to reach this audience. The National Retail Federation dug into some of the consumer trends for this cohort […]
They say variety is the spice of life. And now, Dr Pepper is the spice of sausage. Seriously. In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. “Disagreeing is important,” said Jamie Schmelzer, Vice President of Marketing at Johnsonville, “and it can be […]
Baby products brand Munchkin launches its first-ever baby formula exclusively at Target and its own website. GM Kristin Pagano shares why its target market is a challenge to acquire. Baby formula needed a shakeup. And not just one bottle, the whole market. In short, more supply is needed in North America, said Kristin Pagano, General […]
As Co-founder of the Podcast App platform, Martin Siniawski found that many users listened to podcasts in bed as a sleep aid. So to meet the needs of this sizable audience, he subsequently co-founded Rest, a subscription app that draws on cognitive behavior therapy to serve as an AI-powered sleep coach. Now Siniawski and team […]
Camera brand Nikon aims to inspire the creatives who flock to the annual South by Southwest convention and festival in Austin in mid-March with an experiential pop-up. From March 12-19, Nikon is operating a store adjacent to the festival with free events including photo walks, portrait studio sessions, light programming and panel discussions. Each of […]