The chief marketing officers from apparel brand True Religion, personalized greeting card brand Shutterfly and sparkling water brand Rambler agree: Taglines have an important place in marketing. A campaign tagline expresses the brand in that moment and can hook a consumer. Here’s what the top marketer at each of these brands say: Taglines Matter — […]
Milani Cosmetics grew sales 6% in 2025 and the brand has already started 2026 with a new marketing push. The mass cosmetics brand prides itself on developing luxury-quality products for all skin tones at mass cosmetics prices, said Chief Marketing Officer Jeremy Lowenstein. And that’s the theme of its new campaign, “What’s Inside Is Everything.” […]
NBA superstar Kevin Durant was declared CeraVe’s “New Face of Legs” this week, the culmination of a guerrilla-style marketing campaign designed to leave the ball player’s gams sufficiently moisturized. The reveal on X from Durant, featuring a video clip of his rejuvenated skin and seemingly never-ending legs, has already racked up 41 million views. But […]
If you’ve scrolled through social media lately, you may start to wonder whether the internet collectively misplaced an entire decade. Old photos are resurfacing. “Summer ’16” playlists featuring artists like Frank Ocean and Beyoncé are reappearing, and memes and moments from 10 years ago are suddenly trending again. The irony is that 2016 wasn’t exactly […]
The fact that the percentage of marketing teams using AI soared during the past year isn’t surprising. What may be surprising, however, is that the percentage able to prove ROI declined during that same period. In “The State of AI in Marketing 2026,” AI platform provider Jasper reports that 91% of the 1,400 marketing professionals […]
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product. Consumers need to reappraise I Can’t Believe It’s Not Butter, said Olga Osminkina-Jones, Chief Marketing Officer at Flora Food Group, which owns the brand. I Can’t Believe It’s Not Butter has been […]
St. Jude Children’s Research Hospital and ALSAC, the fundraising and awareness organization for St. Jude, are returning to the Super Bowl this weekend with a 30-second spot meant to help the organization propel its mission in childhood cancer treatment. This weekend’s 30-second spot will emphasize a principal pillar of unison and working together for a […]
With each new store opening, fitness apparel brand Beyond Yoga is taking a hyperlocal approach to marketing, said Chief Marketing Officer Katie Babineau. The 20-year old brand was focused on wholesale and direct-to-consumer online sales until August 2021, when denim manufacturer Levi Strauss & Co. acquired Beyond Yoga for $400 million. Since then, operating its own […]
Coinciding with the Olympic Games kickoff on Feb. 6, Intuit launched phase two of its QuickBooks “Outdo” marketing campaign promoting the product’s AI insights and intelligence for small business owners. The new 30-second spot stars an overwhelmed tooth fairy — recognizable to all as a “small business owner” — who counts children and toothless hockey […]
Protein yogurt brand Oikos drew upon learnings from its six previous Super Bowl campaigns when creating its seventh, for Super Bowl LX. Perhaps the most significant result of these insights is the decision to air the 2026 ad only on Peacock’s streaming coverage of the game, eschewing traditional broadcast TV. “We have always had a […]