In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward. We will celebrate her alongside the full roster of the 2026 Top Women in Marketing June 4 in NYC. Watch the full conversation here. Transcript: […]
When Lando Norris and Oscar Piastri both made the podium at Sunday’s Miami Grand Prix, the McLaren team were not the only ones celebrating. In April, Liquid I.V. announced it’s become an official partner of McLaren Racing, doubling down on its alignment with Formula 1 after activating at the Miami and Vegas Grand Prixs last […]
Data and flexibility are the new ingredients in modern marketing that even CPG conglomerate PepsiCo is following. Chief Marketing Officer Mark Kirkham discussed abandoning the old mentality of “spray and pray” for launching the brand’s Prebiotic Cola at the POSSIBLE 2026 conference in Miami in April. “It used to be easy to just run a […]
Why the strongest marketing results come from pairing machine intelligence with human judgment. AI isn’t the advantage. If it were, everyone using it would be winning. They’re not. Some marketing teams are accelerating. Others are stuck proving ROI, stuck in pilots, stuck in noise. The difference isn’t the tools. It’s how AI and human marketers […]
The latest marketing push from Hisense is all about hosting — specifically, a watch party for the FIFA World Cup. This is the third time the consumer electronics and appliance manufacturer will sponsor the international soccer tournament because the brand wants to be a part of what its consumers care about, said Sarah Larsen, Chief […]
At the 2026 POSSIBLE conference, Chief Marketer sat down with Chief Marketing and Growth Officer Esi Eggleston Bracey, formerly of Unilever, to discuss her session at the show, her forthcoming Marketer of the Year Award from AMA, her thoughts on marketing leadership and much more. Transcript: Kaylee Hultgren: Hello everyone. I’m Kaylee Hultgren, Content Director […]
At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice. Transcript: Kaylee Hultgren: Hello everyone. I’m Kaylee Hultgren, Content Director for Chief Marketer Network. We are here at the Possible Conference in Miami Beach. I’m here with […]
The latest marketing push from Hisense is all about hosting, and specifically a watch party for the FIFA World Cup. This is the third time the consumer electronics and appliance manufacturer will sponsor the international soccer tournament because the brand wants to be a part of what its consumers care about, said Sarah Larsen, chief […]
There’s a fine line between genuinely trying to connect with a new audience versus just marketing your way into it for the sake of appearances. That’s been the challenge facing golf coaching and gear brand Performance Golf, which wants to make the game more accessible to new players, including women, despite the sport’s reputation of […]
For marketing professionals, Boathouse’s Fifth Annual CEO Study has good news and not-so-good news. On the plus side, 71% of the 150 CEOs surveyed said their CMO put the interests of the company ahead of their own, up from 55% last year. However, a scant 15% of the CEOs gave their CMO’s performance an A […]