A strong relationship with Target is a major growth driver for wellness sticker brand NatPat. That and its hefty allocation of resources to advertising. “We tend to spend about 40% to 45% of the company’s total revenues on customer acquisitions, advertising mainly,” said CEO and Co-Founder Michael Jankie. NatPat’s Background as a Wellness Sticker Brand […]
On the self-care app Finch, users care for a personalized digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something much more basic: literally survive the day. It was that insight that inspired the creative […]
Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, attribution and a suite of AI-powered workflows largely on his own, contributing to the company’s meteoric rise from $150 million to $7 […]
Chief Brand Officer Michelle Goad is making big changes at Claire’s. Among the first changes was a new brand color. The accessories retail swapped its well-known vibrant purple for a feminine lavender shade. “Purple will always be part of Claire’s DNA, but the hue had to get a glow up,” Goad said. Goad has had […]
Contact: Megan Sigg Associate Marketing Director Chief Marketer Network msigg@accessintel.com Chief Marketer Network Announces Winners of the Inaugural IGNITE Awards Honoring the campaigns, brands and agencies redefining what’s possible in modern marketing New York, NY (April 30, 2026)—Chief Marketer, the ultimate intelligence hub for modern marketers, today announced the winners of its inaugural IGNITE Awards, […]
CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores. Now that Awake Chocolate is available in more stores, its marketing efforts are having a compounding effect, said co-founder and CEO cofounder Adam Deremo. The caffeinated chocolate brand launched in 2012 and […]
Duluth Trading Company wanted to re-energize its underwear marketing from the bottom up. The apparel merchant launched a cheeky campaign that showcased its latest mascot, the butt-shaped Max Gluteus. The Importance of Underwear Underwear is a key category for the brand, as the product is often the first one a shopper makes at Duluth Trading, […]
Vitalie Taittinger carries the weight of six generations before her as she steers one of Champagne’s most storied houses into the future. Since 2013, that stewardship has included an unlikely alliance: a partnership with FIFA. We asked her to unpack the thinking behind how an independent, family-run Champagne house approaches building a global brand, what […]
In our latest Top Women in Marketing feature, Binna Kim from Vested shares the moments that shaped her career, the risks that paid off and the perspective driving her forward. We will celebrate her alongside the full roster of the 2026 Top Women in Marketing June 4 in NYC. Watch the full conversation here. Transcript: […]