Ahead of the 2026 POSSIBLE conference, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event, which gathers thousands of brands, agencies, media, tech and creatives to Miami each April. In the conversation below, Muche discusses the event’s origins and audience, what’s new to the conference this year, business opportunities for […]
Batteries Plus is looking to TV ads for a boost in brand awareness, and some bang for its marketing buck, said Chris McGee, Vice President of Marketing, at the retail chain. “We see TV still — while yes, it gets a bad rap — it’s still from a pure reach perspective, is the most cost-effective […]
Edible Arrangements is gearing up for one of its biggest sales moments of the year — Mother’s Day. The holiday, along with Valentine’s Day, together account for 17% of Edible Arrangements’ annual sales. And as is the case with Feb. 14, the gifting brand of fruit, flowers and baked goods, is expecting shoppers to wait […]
Hyundai Motor Company kicked off a new global campaign dubbed “Next Starts Now” at the New York International Auto Show earlier this month, a nod to its focus on innovation in mobility and robotics. As an official FIFA partner and mobility provider, Hyundai has several World Cup tie-ins planned for the soccer tournament this June. […]
While at the New York International Auto Show in April, Chief Marketer sat down to chat with Amy Marentic, CMO at Genesis Motor America, to discuss her marketing goals while at the show, plans for customer growth, the brand’s use of professional golf as a marketing tool and what it takes to be a successful […]
AI chat platforms increased their share of referral traffic to retail websites by nearly 269% in March 2026 compared with a year earlier, according to new Adobe data. For the three month period January to March 2026, AI referral traffic increased 393% year over year, Adobe finds. Adobe’s estimates are based on analysis of 1 […]
Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just about any CPG brand. For Archer Meat Snacks, how it landed the tie-in with Disney’s “Star Wars: The Mandalorian and Grogu” adds to the accomplishment. As part of its partnership with […]
When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. Hockey fans were drawn to the giant, perfectly coifed mullet that adorned the top of the Mane St. Branch activation, made out of approximately 700 sections of synthetic ginger hair and styled with 350 bottles of hair spray. The […]
The marketplace for refurbished consumer electronics reached $3.5 billion in global GMV last year. Its message to consumers is to downgrade. With retailers, influencers and culture encouraging shoppers to “treat themselves” and upgrade, Back Market wants consumers to do the opposite — buy used. With the tagline “Downgrade Now” Back Market may have an uphill […]