At the 2026 POSSIBLE conference, Chief Marketer sat down with Chief Marketing and Growth Officer Esi Eggleston Bracey, formerly of Unilever, to discuss her session at the show, her forthcoming Marketer of the Year Award from AMA, her thoughts on marketing leadership and much more. Transcript: Kaylee Hultgren: Hello everyone. I’m Kaylee Hultgren, Content Director […]
At POSSIBLE 2026, Chief Marketer sat down with White Castle CMO Jamie Richardson to discuss the brand’s innovative marketing messages, loyalty programs, new company developments and leadership advice. Transcript: Kaylee Hultgren: Hello everyone. I’m Kaylee Hultgren, Content Director for Chief Marketer Network. We are here at the Possible Conference in Miami Beach. I’m here with […]
The latest marketing push from Hisense is all about hosting, and specifically a watch party for the FIFA World Cup. This is the third time the consumer electronics and appliance manufacturer will sponsor the international soccer tournament because the brand wants to be a part of what its consumers care about, said Sarah Larsen, chief […]
There’s a fine line between genuinely trying to connect with a new audience versus just marketing your way into it for the sake of appearances. That’s been the challenge facing golf coaching and gear brand Performance Golf, which wants to make the game more accessible to new players, including women, despite the sport’s reputation of […]
For marketing professionals, Boathouse’s Fifth Annual CEO Study has good news and not-so-good news. On the plus side, 71% of the 150 CEOs surveyed said their CMO put the interests of the company ahead of their own, up from 55% last year. However, a scant 15% of the CEOs gave their CMO’s performance an A […]
The question on many marketers’ minds at POSSIBLE 2026 this week wasn’t whether to integrate AI, but rather what’s working, what isn’t and what are the real-world strategies and frameworks they can emulate to achieve results. If the answers from some of the world’s most recognizable brands are any indication, there’s no single playbook. But […]
Small brands need to be provocative to stand out. No one knows that better than Liquid Death co-founder and CEO Mike Cessario. Cessario has built canned water brand Liquid Death on that foundation. The brand puts still water inside an aluminum tall boy can with a picture of a melting skull on it, with the […]
Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. The protagonists are depicted as being almost impossibly calm and in control, with every detail buttoned up in a way that rarely matches real life. It’s a version of entrepreneurship that looks good on camera but doesn’t feel especially true to the […]
For this year’s tax season, Grubhub sought to design a tax return that people would actually want to file: one that helps users recoup some of the fees they’ve paid on food delivery. The Grubhub Fee Return campaign awarded $100,000 in Grubhub credit to 5,000 diners who submitted proof of fees paid to any food […]
Advil says it’s time to throw out that expired bottle and buy a new one. The pain medication’s promise is to deliver fast, strong relief. But it can only do that when its product is within the appropriate shelf life. And many consumers do have expired medications on hand. Advil finds consumers have as many […]