The number of marketers turning to social media influencers to help share their message continues to rise — but brands need to be concerned about whether those trendsetters are thoroughly vetted. With nearly 83% of U.S. marketers leveraging influencer partnerships last year, the BBB National Programs’ National Advertising Division (NAD) has seen a sharp increase […]
Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that also passes as a fashion accessory. According to CMO Doug Sweeny, you can thank its customers for the new features. The brand is in constant dialogue with consumers, and the feedback prompted some of […]
It’s budget season. The time of year when CEOs set growth targets, CFOs sharpen pencils, and every department makes its case for growth. For marketing leaders, it’s the test as to whether the leadership team sees your department as a strategic necessity or as an optional cost-center. I’ve been in these rooms for over two decades. I’ve […]
Pop-up stores can do a lot for a retailer, including test a geographic region, spur sales and experiment with new concepts. For QVC’s holiday pop-up house in New York City, the main goal was to increase brand awareness, said Rosalia Bucaro, Chief Merchandising Officer at QVC. “We’re trying to get our brand out there and get […]
More than half of millennial and Gen Z Americans trust manifestation practices more than compound interest as a way of building wealth, according to the Harris Poll, and 41% would consider hiring astrologers, witches or other such practitioners to help them make life decisions. While those numbers grab attention in and of themselves, “the real […]
Sports marketing agency IMG has released its eighth annual Digital Trends Report, highlighting the technologies and innovations set to influence the sports and media landscape over the coming year. Ashley Shaner, IMG’s Vice President of Strategy & Operations for Digital, shares key insights. Chief Marketer: What is the key takeaway for brands? Ashley Shaner, Vice […]
Like so many holiday campaigns, the nonprofit organization Airbnb.org’s new “Gift a Night” campaign is meant to remind audiences of the joys of gift-giving and time spent with loved ones. But it’s not just a seasonal trope for Airbnb.org; those values are at the crux of the nonprofit’s messaging year-round. Airbnb.org, founded by rental company […]
In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers and increase lifetime value for the business, said Chief Marketing Officer Kelley Walton. The program, dubbed Snipes Reserve, gives shoppers early access to limited sneaker releases and in-person events, plus 3% cash back on purchases. Within the Snipes app, loyalty program members also have […]
NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries, and this year is no exception. From surprising surges in legacy brands to TikTok users behaving like an entirely separate market, the findings point to major shifts in how consumers discover, trust and engage with brands. Chief Marketer spoke with Bobby […]