NBCUniversal brought back BravoCon this year after skipping the event in 2024, and it pulled up to the Caesars Forum in Las Vegas in a big way. Not only did the convention showcase Bravo’s most popular reality series across four jam-packed days of live events featuring more than 150 Bravolebrities but it also provided plenty […]
Morning Consult’s Fastest Growing Brands report sparks conversation in the communications and marketing industries, and this year is no exception. From surprising surges in legacy brands to TikTok users behaving like an entirely separate market, the findings point to major shifts in how consumers discover, trust and engage with brands. Chief Marketer spoke with Bobby […]
Happy holidays to everyone except AI agents, apparently. As AI takes over more of the customer experience landscape, replacing long hold times with immediate responses, customers are beginning to expect instant solutions across the board. But, although customers are growing more impatient, AI isn’t getting all that much better at meeting their demands. In fact, […]
Of the roughly 133 million households in the U.S., nearly 74 million buy and consume honey, according to market research firm Numerator. But while sales of honey grew nearly 6% over the past year, lack of awareness of honey’s versatility and wellness benefits is preventing even more growth, according to Becca May, Senior Vice President, […]
Cyber Monday was the largest online shopping day of 2025 (and of all time in the U.S.), but Black Friday online sales grew the fastest, according to Adobe Analytics data. Adobe’s estimates are based on analysis of 1 trillion web visits to U.S. retailers and 100 million SKUs. U.S. shoppers spent $44.2 billion online during the five-day peak shopping period of Thanksgiving […]
Stitch Fix was in need of a refresh, said Chief Marketer Officer Debbie Woloshin. The apparel brand launched in 2011, bringing a digital approach to the shop-by-stylist method: A shoppers take an online quiz and sends messages to a human stylist, who then sends outfits to the shopper based on those responses and a trove […]
Of the roughly 133 million households in the U.S., nearly 74 million buy and consume honey, according to market research firm Numerator. But while sales of honey grew nearly 6% over the past year, lack of awareness of honey’s versatility and wellness benefits is preventing even more growth, according to Becca May, Senior Vice President, […]
Americans have long been known for loving cars. And Volvo owners are especially known for loving their vehicles, as evidenced by the myriad passionate owner groups, one of which even publishes a bimonthly magazine. “There’s something very special about Volvo owners, and there’s some kind of connectivity between all of them,” says Janique Helson, Head […]
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience. Most companies need to improve their customer experience, according to a new survey of 4,000 U.S. and Canadian adults commissioned by financial technology platform Broadridge. The survey, fielded in August, asked questions related […]
The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that previously went all in on performance are realizing they can no longer achieve historical success,” she notes. “The pendulum is swinging back toward brand building as a strategic […]