U.S. online holiday sales for the 2025 season will reach $253.4 billion, a 5.3% year-over-year increase, Adobe Analytics projects. Themes that will define the 2025 holiday shopping season include shoppers using artificial intelligence search platforms to find gifts, an increase in social media advertising and thrifty shoppers. Adobe’s estimates include all online sales in November […]
Top marketers in the lead generation space are grappling with the same issues that top retail marketers are struggling with, such as how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Chief Marketer’s sister brand LeadsCon had its fall networking event […]
Verizon kicked off its sponsorship of the 2026 FIFA World Cup, a massive global tentpole taking place next summer in select cities within the U.S., Canada and Mexico. The telecommunications company will be ramping up activations leading into the event next year, offering free tickets, meet and greets with iconic players, merch drops, fan experiences […]
A retailer’s on-site search box is where shoppers are telling a retailer exactly what they want. And that is a powerful and underutilized tool, said Michelle Goad, Chief Digital Officer at Athleta at the Shoptalk Fall conference this September in Chicago. “I think about search as our marketing team’s brief,” Goad said. “She’s coming in, […]
Cleaning products brand Bissell is enhancing its customer experience and increasing its conversion rate through constant testing on its ecommerce site, said Stacey Howe, senior ecommerce optimization specialist at Bissell Homecare at ContentSquare’s CX Circle event in New York City this fall. Bissell uses heat mapping, scroll maps and a customer feedback survey at […]
It’s a known truth in our crowded industry: Small brands face big hurdles. Many operate with razor-thin budgets, limited personnel and little brand awareness. They’re fighting against competitors with massive marketing machines and established supply chains. Challenges include getting shelf space in major retailers, launching digital campaigns with reach, and simply getting discovered by consumers. […]
Ace Hardware’s chief marketing officer Kim Lefko knows her directive: keep the message consistent. “Something that we often say is consistency is our superpower in marketing messaging,” Lefko said at the Shoptalk Fall conference this September in Chicago. “We’re never going to outspend our two biggest competitors at Ace, but we will win the consistency piece […]
Razor brand Dollar Shave Club launched an improved version of its razor with a campaign featuring creative inspired by its own customers. As a 14-year-old brand, Dollar Shave Club’s goal was to get back to its roots: being a razor for the everyday, normal guy, said Nikki Frisz, Senior Director of Marketing. The brand […]
Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, CEO Jenica Myszkowski said at Shoptalk Fall. Family experience retailer Camp is building a loyal, thriving base of millions of shoppers by focusing on engaging and immersive experiences. […]
As buyers increasingly turn to large language models for product research, B2B marketing strategies must evolve to accommodate for this shift, according to a panel of CMOs speaking at HubSpot’s INBOUND conference earlier this month. Chief marketers from G2, Notion and Deloitte—companies at the forefront of the AI marketing revolution—emphasized the importance of brand marketing […]