Generative AI is bringing an increasing amount of traffic to online retailers, but these shoppers are 23% less likely to convert than traffic from other sources, according to new data from Adobe. Adobe’s data is based on online transactions, more than 1 trillion U.S. web visits and a consumer survey of 5,000 U.S. adults fielded […]
After customer surveys, Furniture.com transforms to a marketplace from a lead generator with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers. Customers wanted it. Its retail vendors wanted it. And now, Furntiure.com has it: A buy button. For years, Furniture.com allowed shoppers to browse and compare the […]
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative Eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license and […]
A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more significant, it shed the subscription model on which it had been founded in 2012. Having changed just about every aspect of its business, Blue Apron is now […]
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its brand cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license […]
Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October. Ace Hardware is the latest merchant to open its website and stores to brand advertising. The hardware co-op with 5,000-plus stores will allow brands to advertise to shoppers on its homepage, product detail pages, search pages, in app, within emails and […]
Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently. Nobody wants the treadmill they own to sit in the corner unused; Least of all NordicTrack, which relies on customer membership as a revenue stream. […]
With back-to-school season being Converse’s largest selling period, the Nike-owned shoe brand geared up for the peak shopping weeks in August with an influencer event. Converse hosted a one-day customization event at a Famous Footwear store in Chicago on Aug. 7 with more than 75 influencers. The brand provided each content creator with a […]
Credit One Bank is using humor to connect with shoppers and build brand awareness in a crowded landscape of financial advice, said Chief Marketing Officer Michael Coleman. The financial institution’s most recent marketing campaign, dubbed “The Credit Wreckers,” uses four cartoon characters that embody common mistakes consumers make that hurt their credit. For example, […]
Hearing protection brand Axil is making a push to grow through licensed products with brand partnerships and expanding into more retail doors. Axil’s products, which are mostly ear muffs and in-ear buds, have primarily been used for hunting and outdoor sports. The brand’s largest segment is electronic earbuds that have full hearing protection in them, said Tyler […]