Posted on April 18, 2026 | by news-summaadvisory

Marketers on Fire at the New York Auto Show: Amy Marentic, CMO at Genesis Motor America

While at the New York International Auto Show in April, Chief Marketer sat down to chat with Amy Marentic, CMO at Genesis Motor America, to discuss her marketing goals while at the show, plans for customer growth, the brand’s use of professional golf as a marketing tool and what it takes to be a successful CMO in today’s business climate.

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Backstage With Chief Marketer: Q&A With Christian Muche, Co-founder of POSSIBLE

Ahead of the 2026 POSSIBLE conference, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event, which gathers thousands of brands, agencies, media, tech and creatives to Miami each April. In the conversation below, Muche discusses the event’s origins ..

TV Marketing Matters for Branding Boost at Batteries Plus

Batteries Plus is looking to TV ads for a boost in brand awareness, and some bang for its marketing buck, said Chris McGee, Vice President of Marketing, at the retail chain. “We see TV still — while yes, it gets a bad rap — it’s still from a pure reach perspective, is the most cost-effec..

Edible Arrangements Entices Early Mother’s Day Buying to Ease Operational Bottlenecks

Edible Arrangements is gearing up for one of its biggest sales moments of the year — Mother’s Day. The holiday, along with Valentine’s Day, together account for 17% of Edible Arrangements’ annual sales. And as is the case with Feb. 14, the gifting brand of fruit, flowers and baked goods,..