This episode is also available in video format on www.Loyalty.TV. It’s Paula Thomas hosting today and I’m delighted to be chatting with Nyeleti Sue-Angel Nkuna, a customer loyalty strategist with a proven record helping blue-chip global brands forge deeper connections with their customers. Nyeleti is originally from South Africa and she’s now based in Copenhagen. In today’s […]
The Loyalty Newswire from The Wise Marketer From the Editor We are approaching the giving season in the West, and yesterday was Diwali, the “Festival of Lights,” a five-day festival celebrated by Hindus, Jains, and Sikhs that symbolizes the victory of light over darkness and good over evil. Customer Loyalty is an industry that keeps […]
Cheez-It wants to keep consumers thinking and talking about its cheesy snack. And sometimes that means inserting its product into an experience they wouldn’t expect. Its latest iteration of this experiential marketing play was a nightclub pop-up in New York City. The idea is to tap into a “relevant behavior,” such as late-night cravings, of its target Gen Z market, said Cara Tragseiler, Senior […]
The 2025 DPAA Global Video Everywhere Summit, which took place Oct. 14 at New York City’s Pier Sixty, gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. This year’s theme, “Where Digital Meets the Real World,” inspired a variety of perspectives from media […]
The healthcare analytics company partnered with Experian, DeepIntent, InsightsRx, and Comscore to deliver scale, precision, privacy-conscious targeting, and real-time measurement for pharmaceutical advertisers. PHILADELPHIA — PurpleLab®, the healthcare analytics company powering evidence-based decisions across life sciences, has announced a series of major partnerships with Experian, DeepIntent, InsightsRx, and Comscore. Together, these collaborations allow advertisers to […]
Native adtech scale-up makes a trio of senior appointments across the UK and France Readpeak, the leading programmatic native advertising platform, trusted by brands including IKEA, BMW, and Bosch, has announced three senior appointments as it continues its rapid growth across Europe. Thomas Bailly joins as Head of International Growth, Helena Murphy as Business Lead […]
Dialogue AI’s oversubscribed, $6 million seed round is proof that investors, researchers, and any industry that would benefit from structured feedback (generated rapidly and at scale) are excited about the possibilities of a live, AI-based conversational interviewer. The round was led by Lightspeed Venture Partners, joined by Michael Eisner-founded Tornante Company, Seven Stars, Uncommon Projects, […]
Content from the Loyalty Academy’s CLMP™ Community What data do you routinely share with frontline staff to empower decision making? When you fail your customers, do you have plans in place to create recoveries that further your members’ loyalty and emotional brand attachment? Let me share a personal story with you. This June, after a […]
“[IPOs] generate liquidity for the investors and the employees, who can then use that cash to invest in new companies or start new ones. It has this virtuous flywheel multiplier effect.” Kamran Ansari, who previously invested in companies with Greycroft and Headline VC, made the move this month to Infinity Ventures as venture partner, where […]
This episode was recorded in 2024 and features one of the few brands we’ve had on the show for a third time. BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no matter where they live. BILT Members can earn points and access exclusive benefits […]