From London to Dubai to Atlanta – The International Loyalty Awards Go Stateside in 2026

The International Loyalty Awards Head to the USA for the First Time – Entries Now Open for 2026 The International Loyalty Awards (ILA), the global gold standard for excellence in customer loyalty, has announced that entries are now officially open for its 17th annual celebration. For the first time, the awards ceremony will take place […]

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The Loyalty Newswire November 10, 2025

The Loyalty Newswire from The Wise Marketer From the Editor The first snowfall of the year in the Northeastern part of the US is official. It may still say “autumn” on the calendar, but Winter is here! Don’t let the freeze slow you down in staying up with the latest news in Customer Loyalty and […]

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Spirit Airlines Selects Arrivia as New Free Spirit Cruises® Partner

New cruise booking platform expands loyalty benefits and rewards for Free Spirit® members SCOTTSDALE, ARIZONA, — NOVEMBER 10, 2025 /PRNewswire/ — Arrivia, the global leader in travel-based loyalty and rewards solutions, has announced a new partnership with Spirit Airlines, a leading U.S. value carrier, to power Free Spirit Cruises®, a cruise booking platform designed to deliver exclusive savings and rewards to […]

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Not Just for the Big Leagues: NIL Scores for Marketers of Every Size

If you think NIL is only for powerhouse football programs or Final Four contenders, think again. Since a policy change in 2021, college athletes can use their NIL (Name, Image and Likeness) to earn money and not lose their NCAA eligibility. The new set of rules opened the door for athletes themselves to become content […]

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Social App BeReal Launches Stateside Marketing Push to Counter ‘Doom Scrolling’

Social media app BeReal prides itself on its authenticity. Rather than encouraging followers to endlessly scroll through heavily filtered posts from people and brands they may barely be familiar with, it sends users an audio reminder at a different time each day to share a pair of candid, unretouched photos with friends. So to counter […]

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Funded: Reevo lands $80M seed to unify GTM chaos into one AI-native system

Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re highlighting a bold $80 million seed raise for Reevo, a Santa Clara-based startup building an AI-native revenue operating system to replace the patchwork of go-to-market tools used by B2B teams. Reevo’s impressive seed raise, co-led by […]

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True Religion CMO Shares Marketing Secrets Behind Doubling the Business

Upper funnel marketing works, says Kristen D’Arcy, Chief Marketing Officer at True Religion. And she has the results to prove it.   D’Arcy began at the apparel brand in 2023 as the brand’s first CMO. She drove several initiatives to increase brand awareness, including deepening the brand’s cultural ties by tapping into sports and music […]

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Multiply Mortgage CEO on AI’s move into housing finance

As murky sentiment looms over the housing market, Michael White sees a bright spot for tech to tamp down mortgage troubles As the Federal Reserve weighs its next rate move — and Treasury Secretary Scott Bessent warns of a stagnating housing market — mortgages are once again in the national spotlight. Against this backdrop, Multiply […]

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StableCoin chatter from SmartCon + Multiply CEO on Mortgage Tech

Set aside physics: Parachute into SmartCon, the summit hosted by Chainlink Labs, a driving force behind the development of DeFi protocols, and you, like me, might witness a blockchain-oriented subsector at odds with itself, or, at the least, speaking in two registers.  The fashion choices: Plenty of plain-colored suits, sure, but also some flashier, more […]

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IDX Strengthens Global Leadership to Accelerate Client-Focused Growth

Introduction While many agencies are retrenching or productizing their services, IDX™ is accelerating investment and reorganizing around its clients to become the leading global partner for corporate communications, investor relations, and performance marketing. Today, the company announced the launch of two new global directorates: Customer Success and Customer Delivery. These functions bring together more than 500 specialists worldwide, combining […]

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