A report from Dreamdata, the B2B Activation and Attribution platform, has found that today’s customer journeys take an average of 211 days and 76 touches before a purchase – underlining the increasing complexity of today’s buying decisions, and placing lead nurturing and social strategy in the spotlight. Key findings include: The typical B2B customer journey now involves […]
It’s a known truth in our crowded industry: Small brands face big hurdles. Many operate with razor-thin budgets, limited personnel and little brand awareness. They’re fighting against competitors with massive marketing machines and established supply chains. Challenges include getting shelf space in major retailers, launching digital campaigns with reach, and simply getting discovered by consumers. […]
The 2025 Yearbook of Ancillary Revenue reveals a cashflow shift: ancillary revenue increased while fares dropped. SHOREWOOD, WISCONSIN — September 9, 2025 — The 2025 edition of the Yearbook of Ancillary Revenue by IdeaWorksCompany, released today, describes ancillary revenue activities and results for 61 airlines in 2024, continuing the publication’s role as the industry’s singular […]
Learn how to harness the power of data-driven marketing Data-driven marketing is the practice of using customer data – not guesswork – to guide your strategy. Every click, search, purchase, and unsubscribe tells a story. When marketers listen to that story, they can deliver campaigns that resonate. Instead of casting a wide net and hoping […]
Ace Hardware’s chief marketing officer Kim Lefko knows her directive: keep the message consistent. “Something that we often say is consistency is our superpower in marketing messaging,” Lefko said at the Shoptalk Fall conference this September in Chicago. “We’re never going to outspend our two biggest competitors at Ace, but we will win the consistency piece […]
Razor brand Dollar Shave Club launched an improved version of its razor with a campaign featuring creative inspired by its own customers. As a 14-year-old brand, Dollar Shave Club’s goal was to get back to its roots: being a razor for the everyday, normal guy, said Nikki Frisz, Senior Director of Marketing. The brand […]
Self-service finance is here, but the technology needs room to grow before consumers will fully embrace it. In the age of DIY and self-checkout, financial management has entered its own “do it yourself” revolution. Artificial intelligence-powered tools and chatbots now help people budget, invest, and plan for the future — all without waiting for a […]
Delta’s tentative launch of AI for personalized plane-ticket pricing was far from a smooth takeoff. Consumers reacted with alarm to the idea that travel — a sector in which passengers have increasingly limited rights — may become even costlier for the end user, and more profitable for the corporate behemoth. It had us thinking about […]
New research from SALESmanago finds almost all (99%) marketers say there are capabilities in their martech stack that they’re not using, while the majority (62%) say they only use 50%-75% of available features Nearly half of marketers (47%) feel time and capacity constraints leave them barely coping with their workloads, while just 13% report that […]
A new platform gives communicators the tools to transform a single press release into a full-scale campaign, ensuring their message breaks through to global audiences and AI alike. NEW YORK, NEW YORK — September 22, 2025 — PRNewswire — In a world where consolidating newsrooms and AI-driven search are redefining how stories are discovered, the press […]