As smart wearables are increasingly adopted by enterprises, execs express concerns and guidance around data privacy. The first wave of user-facing AI hardware came like a literal wave — and disappeared just as quickly. Google Glass, more than a decade old now, never found many takers, but even recent AI hardware attempts like the Humane […]
Report uncovers clear demand for flexibility within loyalty programs as 96% of respondents value the ability to select when and whether they redeem points TORONTO, CANADA – December 3, 2025 – Engage People, the only loyalty network that enables program members to pay with points directly at checkout, commissioned its annual survey from The Wise […]
The Loyalty Newswire from The Wise Marketer From the Editor The world is full of contrast. On the bright side: World Loyalty Giving Day is December 2. Don’t miss the opportunity to sweep out some of your unused loyalty point balances and support a worthy cause. There is still an opportunity to enter your brand […]
Flexible Loyalty: Consumers Shifting Values as the Landscape Changes The Wise Marketer released a new research report today, created in conjunction with Engage People. The report, titled “Flexible Loyalty: Consumers Shifting Values as the Landscape Changes,” is the latest release in a longitudinal study covering the past five years. The report reflects consumer opinion on […]
Travel will get more personal, with 65% of travellers saying it expresses who they are Leisure for pleasure will lead, 6 trips planned on average vs. 4 for business Exploration will rule, as 62% choose new destinations over old favourites Slow, conscious breaks will pick up as 60% seek small cities and rural escapes Selective […]
Our richest, most rewarding loyalty program could make you some serious bread this holiday season, with a chance to win $10,000 or an official Subway bread oven MIAMI, FLORIDA– December 1, 2025 – PRNewswire/ — Subway is bringing back Sub Club after 20 years and it’s bigger, bolder and more rewarding than ever. Starting today, the […]
Americans have long been known for loving cars. And Volvo owners are especially known for loving their vehicles, as evidenced by the myriad passionate owner groups, one of which even publishes a bimonthly magazine. “There’s something very special about Volvo owners, and there’s some kind of connectivity between all of them,” says Janique Helson, Head […]
A new survey finds that 71% of consumers say that most of the companies they do business with need to improve their customer experience. Most companies need to improve their customer experience, according to a new survey of 4,000 U.S. and Canadian adults commissioned by financial technology platform Broadridge. The survey, fielded in August, asked questions related […]
The greatest challenge brands face today is managing short-term performance demands while still investing in long-term brand equity, says Michele Madaris, Media Director of Boathouse. “Brands that previously went all in on performance are realizing they can no longer achieve historical success,” she notes. “The pendulum is swinging back toward brand building as a strategic […]
The mayonnaise brand’s latest campaign petitions emoji makers to add mayo to the sandwich icon. The larger aim is to insert the brand in culture in relevant ways, Unilever’s Senior Marketing Director says. Hellmann’s mayonnaise is trying to get consumers talking about the sandwich emoji. The goal is to inspire change by spurring consumers to sign a petition for keyboards’ sandwich emojis to be […]