Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. Jenny Lewis, Chief Marketing Officer at The Knot, is pleased to have “a seat at the table” in shaping this product and getting a first look at how consumers will interact with ads within […]
We’re rewinding to some of the best from our back catalogue! If you missed it long back, this is the perfect time to catch the episode. Sanjeev Nichani, a seasoned loyalty marketing professional, has shaped some of India’s most impactful loyalty programmes—from Loyalty Rewardz, serving over 100 million banking customers, to AIMIA, and previously Raymond Rewards, the men’s retail fashion programme spanning 1,000+ stores. He shares timeless insights on launching loyalty programmes in franchise businesses, engaging members through digital channels, […]
Reimagined rewards program introduces better perks, richer benefits, and more ways for loyal shoppers to earn on everyday purchases Michael’s, known as North America’s leading destination for creating and celebrating, announced it is making an investment in customer loyalty with enhancements to Michael’s Rewards. As of March 1st, the retailer transitioned all loyalty members and […]
The Loyalty Newswire from The Wise Marketer From the Editor Gap, operator of one of the largest retail loyalty programs in the US, launched Encore, a fresh take on customer loyalty and in support of its “Fashiontainment” branding. Love’s Travel Stops announced its own program update and Cava, Citgo, and DoorDash add significant announcements. Subway […]
Reimagined rewards program introduces better perks, richer benefits, and more ways for loyal shoppers to earn on everyday purchases Michaels is expanding its loyalty program with the introduction of a new 9% rewards tier for its most loyal customers. The updated program now features three redefined tiers — Red (3%), Gold (6%), and Platinum (9%) […]
Marketers keep framing AI as the next revolution, but AI isn’t rewriting the rules. It’s auditing whether you ever followed them. For the past 20 years, marketing has evolved through waves of disruption, from digital fragmentation and data saturation to platform dominance and performance pressure. Each wave has expanded capability faster than structural weaknesses have […]
Arpan Bhattacharya is CEO of The Intelligent Search Company, a startup building AI for adversarial environments. He describes what it takes to build “noise cancellation for decision-making.” When shopping online, context is everything. You either know exactly what to look for, or you find yourself browsing endlessly or typing vague queries into a search bar, […]
This week, we saw a major vote of confidence in vertical AI. Basis just raised a nine-figure Series B as accounting firms lean into end-to-end agents across tax, audit, and client services. Basis has raised $100 million in Series B funding at a $1.15 billion valuation, led by Accel, with participation from GV and Lloyd […]
Retailers have invested heavily in subscription programs as a cornerstone of modern loyalty. From free shipping and exclusive discounts to early access and curated experiences, subscriptions promise predictable revenue and deeper customer relationships. Yet there’s a quiet force undermining these efforts, and one that rarely shows up in loyalty dashboards or customer satisfaction surveys. Failed […]
Gap Inc. (NYSE: GAP) announced the launch of Encore this week, a new membership program that goes beyond points and discounts by introducing new fashion, entertainment, and cultural moments for members. The program encourages and rewards activity across all its iconic brands, including Old Navy, Gap, Banana Republic, and Athleta. Encore is reported to be one […]