New API puts the human back in the Gen AI loop, predicting viewer responses in real-time to help brands and agencies optimise AI-generated creative across the entire marketing funnel LONDON – June 24, 2025 – Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the […]
AI startups are dumping per-seat pricing from the SaaS era in favor of outcome- or usage-based models. The terms “customer support for financial services” and “sweepstakes” don’t typically go hand in hand, but, alas, here we are: In May, London-based Gradient Labs, which builds AI agents for customer support teams in financial services, announced the […]
Federal judge William Alsup has issued what might be the most significant legal precedent for the AI era yet: AI training is fair use, meaning Anthropic didn’t violate copyright law by training its AI on books — so long as those books were purchased legally. It calls to mind the landmark decision in favor of […]
Levallois-Perret, June 25, 2025 – Linxens, a global leader in the manufacture of component-based solutions for smart cards, identity documents, connected health, and IoT, is proud to announce that its Corporate Social Responsibility (CSR) policy has been recognized with an EcoVadis Silver Medal, achieving an overall score of 70 out of 100. This result places the company among the top 15% of performers […]
Collaboration will allow Grip customers to automate content production at scale while maintaining brand integrity and upholding responsible AI standards. June 25, 2025 – Grip, the visual content configuration engine, today announced a partnership with Bria, the enterprise visual gen AI platform built on 100% licensed data, to integrate Bria’s visual gen AI models into its rule-based […]
As emerging countries take on a more prominent role in shaping the global agenda, the need to strengthen a movement that has advanced significantly over the past decade becomes even more evident: strategic cooperation among these nations. In two weeks, at the 17th BRICS Summit, rising economies will gather for another round of collaboration. It […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. Hoy nos adentramos en el fascinante mundo del lujo y la lealtad con una invitada excepcional, Esther Subias Hernandez. Exploraremos cómo Puntos Palacio, más allá de ser un programa transaccional, es una estrategia holística que integra experiencias exclusivas, comunidades vibrantes y una profunda personalización basada en la […]
New Cordial Edge™ AI feature intelligently segments customers by price responsiveness for more precise discounting, better engagement, and greater profitability. SAN DIEGO — June 23, 2025 — Cordial, the leading AI marketing platform helping brands win the battle for customer attention, is releasing the newest addition to its AI suite: Price Sensitivity. With U.S. profit margins declining 1.6% in 2025 and […]
The Loyalty Newswire from The Wise Marketer From the Editor We have lots of grocery updates this week, as well as news of five separate loyalty program launches, plus the refreshment of GM Rewards. We also offer you a final chance to attend this week’s CRMC Webinar hosted by The Wise Marketer featuring Bombas and […]
Only 56% of those surveyed say their organization currently runs personalized promotions or discounts Almost one in four (22%) say their organization has no plans to personalize promotions or discounts The majority are planning to increase their focus on the profitability of promotions and/or loyalty programs in the next 12 months June 23, 2025 — Far too […]