Navigating Brand Presence as Traditional Data Points Disappear With the advancement of AI-driven search results and large language models (LLMs), businesses now face a situation where users often find the information they need without ever clicking through to a website. Research suggests that nearly 60% of searches now end without a click. This shift demands a new […]
Loyalty with an Australian Vibe — Parched launches a tiered rewards program to engage and reward guests digitally, across its unique dining & cocktail brands Newton, MA, and New York – May 27, 2025 – Paytronix, the leader in guest engagement for restaurants and convenience stores, and Australian culture inspired Parched Hospitality Group have launched “Parched Locals,” a powerful […]
We spoke with finfluencers building their audiences as people seek advice in navigating today’s tough economy As the global economic picture has become murkier and the spectre of layoffs is setting in, consumers are looking to shore up their money. But, as a recent Discover survey showed, more than 40% of respondents are unsure how […]
In the latest Wiser Loyalty podcast, Aaron Dauphinee of the Wise Marketer Group, speaks with industry loyalty operations expert, Nadine Rubin. Nadine shares her thoughts on the characteristics and skills needed to be successful in loyalty operations after a 25+ year career in the industry. She also shares her vast experience, in particular while launching the Shoppers Drug Mart Optimum program in Canada as an […]
Australian loyalty program members reveal their awareness, comfort, and concern Results from the 13th edition of the annual Australian customer loyalty and loyalty program research study, For Love or MoneyTM 2025, reveal that 66% of loyalty program members are aware of AI being used to enhance their loyalty program experience. The research with members of […]
The enormous success of the Microsoft Rewards Ultimate $1MM Giveaway In Loyalty Marketing, Sweepstakes have been a tried and true tactic to create seasons of excitement among a membership and to *maybe* burn off some of the financial liability associated with the accrual of value from issued but unredeemed loyalty currency. Whatever your preconceived notions […]
Hadie Perkas is an inspiring entrepreneur with a career starting in recruitment, before founding The Gift Club & The European Loyalty Association. Hadie is known for her business drive, while identifying gaps in the market. The communities she builds empowers businesses to build connections lasting relationships. The latest exciting news from the ELA is the launch of the Jobs Board, […]
DICK’S Sporting Goods to Acquire Foot Locker to Create a Global Leader in the Sports Retail Industry
Combination creates global platform within the growing sports retail industry, positioned to serve evolving needs of a broader range of consumers. Poised to drive long-term success through innovative store concepts and digital experiences Foot Locker shareholders can elect to receive either $24.00 in cash or 0.1168 shares of DICK’S Sporting Goods common stock for each […]
The Grindr brand hasn’t been taken care of, according to Tristan Pineiro, Senior Vice President of Brand Marketing and Communications. The LGBTQ dating app has 90% brand awareness within the queer community and has grown to 14.5 million monthly active users worldwide without significant marketing investments. But while the app is a huge success in […]
At first glance, the main takeaway from Gartner’s 2025 CMO Spend Survey seems discouraging: Marketing budgets average 7.7% of companies’ total revenue, flat compared to last year and down from 9.5% just three years prior. What’s more, half of the 402 marketing leaders surveyed this year are working with budgets that are 6% or less […]