This episode is also available in video format on www.Loyalty.TV. On this episode of The Wiser Loyalty Podcast, our guest today is Lauri Hart, Loyalty Manager for Club Yogi Rewards. This conversation examines an unexplored area of the entertainment and travel industry – campgrounds and all that the great outdoors has to offer. Club Yogi […]
Honda launched “This is the Power of Dreams” in January, its debut marketing campaign as the official automotive partner of the U.S. Olympics and Paralympics teams. The campaign, which features athletes from Team USA and spotlights several products across Honda and its luxury Acura line, will run throughout the Milan Cortina 2026 Winter Games (Feb. […]
Prioritizing viewer attention and leveraging advanced analytics, advertisers can effectively drive measurable, meaningful business results through the Nexxen DSP Platforms like Philo and DIRECTV Advertising are enhancing inventory with audience insights and unique formats to meet buyer demand for quality and attention New York, NY — February 04, 2026 — — Nexxen (NASDAQ: NEXN), a global, flexible […]
51.5% of total marketing budget is allocated to loyalty and CRM on average 83.0% of loyalty programme owners are satisfied with their loyalty programme 92.7% of programme owners reported a positive return, with an average ROI of 5.3X 59.8% of marketers who run loyalty programmes say they would shift promotion budget into loyalty (if they […]
We interview Ethan Gustav, Group President, North America at Infobip (the company that let’s you know your Uber has arrived) This is the week leading up to the “Big Game” a/k/a the Super Bowl, an event viewed by an average of 122 Million people in the United States over the past three years. Sports organizations […]
Newsletters have moved from “nice-to-have” to a critical owned-media channel for brands, experts and executives alike. But with so many to choose from, what practices garner real success? According to beehiiv’s State of Newsletters 2026 report, publishers sent an estimated 28 billion emails in 2025, reaching roughly 255 million unique readers, with average open rates […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. En este episodio de Let’s Talk Loyalty en Español, conversé con Fabio Santoro, una autoridad en fidelización en Brasil con más de 25 años de trayectoria. Fabio, cofundador de Dotz y vicepresidente de la ABEMF, profundiza en las razones por las cuales Brasil se ha consolidado como un mercado altamente maduro y competitivo, destacando […]