Zurich, 1 May, 2025 – Pointspay, the global leader in real-time loyalty payment solutions, has announced a strategic partnership with Dutch payment service provider Pay. to enable thousands of merchants to integrate loyalty programs directly into their online checkout experience. Through this integration, Pay. merchants can now allow their customers to collect and spend loyalty […]
New AI Agent unifies customer profiles in hours, not months, giving data teams the foundation they need to unlock ROI from Artificial Intelligence. April 30, 2025 – Amperity, the leading enterprise customer data cloud, today announced the launch of the industry’s first Identity Resolution Agent, a breakthrough innovation designed to help data teams rapidly unify fragmented customer data […]
Barclays 2025 Travel Rewards and Loyalty Report reveals nearly 80% of travelers continue to depend upon loyalty programs, while TV shows and movie locations are driving “set-jetting,” among other findings WILMINGTON, Del., May 1, 2025 /PRNewswire/ — Ahead of National Travel and Tourism Week (May 4 -10), Barclays US Consumer Bank revealed today that travelers are increasingly turning […]
eStore offers members greater flexibility to earn and redeem rewards on everyday spending TORONTO, Ontario, May 5, 2025 – RewardOps, a subsidiary of CORA Group and a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs, has announced today a partnership with WestJet to launch its first-ever loyalty eStore. The WestJet Rewards eStore gives members new […]
Global News Roundup from The Wise Marketer From the Editor Yesterday was Star Wars Day, and today is Cinco de Mayo. It’s also Monday Newswire Day at the Wise Marketer, another reason to celebrate with tequila and tacos! In this first edition in May, we have news of new loyalty program launches from Canada’s A&W […]
Visa Chief Marketing Officer Frank Cooper III envisions a very near future in which AI agents will be doing our shopping for us—from browsing to selection to purchase. And he’s betting on Visa to keep that experience safe and secure, with an assist from expert partners in the AI space, including Anthropic, IBM, Microsoft, Mistral […]
When it comes to martech, you can have too much of a good thing. And companies that disregard marketing-qualified leads (MQLs) do so at their own peril. Those are two key takeaways from Pipeline360’s 2025 State of B2B Pipeline Growth report. The findings are based on a February 2025 survey of 534 B2B marketing professionals […]
Editor’s Note: The Coachella Valley Music and Arts Festival last month shined a light on some of the latest trends in experiential marketing. Chief Marketer Network publication Event Marketer explores how 21 brands activated at the show, with pit stops, perfume pods, airstream trailers and more. — The desert was hot, but the sets were […]
Thompson Restaurants’ latest initiative enhances the guest experience with a unified loyalty program, seamless digital integration, and exciting rewards. Reston, VA. (April 24, 2025) – Thompson Restaurants, a subset of Thompson Hospitality, one of the largest food service and hospitality industry companies in the US, is set to launch its highly anticipated Thompson Table Rewards Program, a game-changing […]
In this edition: Why loyalty doesn’t work when it’s complex, mundane or invisible This edition of Loyalty Tidbits covers a few scenarios when loyalty just doesn’t work. It’s not that the concept doesn’t work. We always assume positive intent, so each of these examples had its chance to make a positive impact with customers. In […]