And what’s really stopping them from doing it I believe that cash flow underwriting is the greatest innovation in lending in the last decade. And I don’t say that lightly. But here’s the thing that keeps bugging me: if cash flow underwriting is so great (and it is), why isn’t everyone using it already? To […]
Where is there room for innovation in consumer lending? It’s a question founders in fintech have been asking for over a decade as the likes of Affirm, Tala, Upstart, and more have looked to fill a role that was traditionally dominated by banks, and later by GSEs. A recent report from the NY Fed digs […]
Human behavior theory explains motivational practices, even in war Game mechanics have proven effective to alter human behavior. And “gamification” has become central to creating effective value propositions in customer loyalty programs. But now, game mechanics are being applied to change behavior and motivate people in a grim way. The Ukrainian military, as part of […]
Leading affiliate marketing platform, 2Performant (BVB:2P), today announced the launch of its BusinessLeague app on the Shopify App Store to enable seamless affiliate programme integration for Shopify merchants across Europe. The launch marks a significant milestone for 2Performant, which recently achieved its first million sales of 2025 and acquired Profitshare Romania and Bulgaria to expand its position as a […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! This week’s Newswire is brimming over with announcements as Citi launched its newest premium credit card, the Citi Stata Elite, Tesco is offering incentives to Clubcard members to pursue a healthier lifestyle, and JetBlue’s short-lived romance with TAP Air Portugal has ended. We […]
In 1991, through Frito-Lay, PepsiCo launched Sun Chips, a multi-cereal snack, as a healthy alternative to the classic Lay’s chips. However, according to the test market results, about 30% of Sun Chips sales came not from the new audience, but from consumers of Lay’s, Doritos and other Frito-Lay brands who switched to the healthier Sun […]
Fintech summer continues as insurtech giant Accelerant, long-rumored for IPO, debuted on the New York Stock Exchange under the ticker ARX. The company is an AI-enabled insurance marketplace that matches risk capital providers with underwriters. Shares initially priced at $21 and opened more than 30% higher; the IPO is expected to raise more than $720 […]
Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech. This week, we’re looking at a huge raise for Sunsave, a UK clean tech company aiming to bring rooftop solar and battery storage to the masses. Sunsave just closed a £113 million Series A round to supercharge its subscription-based […]
Retailers can stay ahead with PAR Retail’s fully qualified, ready-to-deploy platform NEW HARTFORD, NEW YORK — July 21, 2025 — PAR Technology Corporation (NYSE: PAR) today announced that PAR® Retail , a leading provider of technology solutions purpose-built for convenience retail, is one of only two third-party providers currently qualified to support retailers’ full Tier 4 participation in Altria Group Distribution […]
Of the B2B marketing decision-makers surveyed for Forrester’s 2025 Budget Planning Survey released early this year, 83% expected their company’s marketing investments to increase over the next 12 months. Economic changes since then have likely dampened that rosy outlook. With that in mind, Forrester’s Budget Planning Guide 2026: B2B Marketing Executives focuses largely on resilience […]