SINGAPORE — OCTOBER 21, 2026 — Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, today announces the addition of Far East Hospitality (FEH) to its growing global portfolio. The partnership brings 26 hotels and serviced residences, comprising 6,212 rooms across Singapore, Malaysia and Japan, into the GHA ecosystem. The addition further […]
Vuyo Henda is a decorated marketing leader. She is passionate about loyalty and this shows in her leadership of the Spur Family Card loyalty programme, Africa’s leading restaurant loyalty brand. Vuyo’s insights from this show cover the importance of operational delivery of the loyalty strategy and how to create magic at a store level. Hosted […]
When engagement plateaus, many programs turn towards adding experiential rewards as the saving solution. But we know that a stronger lever is the soft-benefit layer: the recognition, access, and behavior-triggered communications which tell a member that the brand truly knows who they are and their importance to them. Our recommendation: build that layer first, then […]
Charlotte Mostaed, who hails from Procter & Gamble, Pom Wonderful and Health-Ade Kombucha, plans to emphasize Catalina Crunch’s macros on its packaging and lean on influencers who already love the brand. As the new Chief Marketing Officer of Catalina Crunch, Charlotte Mostaed is ready to make the consumer packaged goods brand a household name. Across […]
How Strategic Partnerships Are Reshaping Travel Loyalty, with insights from Valuedynamx Travel loyalty has traditionally benefited from something many programs struggle to create: aspiration. A flight, an upgrade, a hotel stay or a memorable experience gives members a clear reason to accumulate value. But the same model also presents an inherent challenge. Travel is important […]
Transforming engagement through an enterprise-wide, integrated agentic AI operating system across the employee experience, customer loyalty, event experiences, and creator communities ST. PAUL, MINN. — OCTOBER 21, 2026 — Augeo, a global leader in loyalty and engagement technology, today announced that it has united its businesses into one company under the Augeo brand. Enterprise clients […]
The Loyalty Newswire from The Wise Marketer This edition covers: AliExpress, AMC Entertainment, Apple Wallet, Astrotel, Badge, BonusQR, Card-Linked Offers, Chase, CLMP™, Coca-Cola, Coinbase, Festival Foods, Gen Z Loyalty, Hyperlayer, Loyalty Academy Brasil, Loyalty Juggernaut, Marriott Bonvoy, QBF Consulting, Retail MediaX, ShopBack, Southwest Airlines, Stable Kernel, Thunes, United Airlines, Velocity Frequent Flyer, Wildfire Systems FROM […]
We’ve covered the headlines, the media narrative, and the legislative map. Here is a proposed path from creating awareness to taking a seat at the table. From Awareness to Action Over the past two months, The Wise Marketer has published a series on the legislative pressure building around loyalty marketing. Loyalty Marketing Is Making Headlines […]
Customer expectations and marketing priorities diverge across price, communication channels, personalization and AI SAN DIEGO, CALIFORNIA — OCTOBER 13, 2026 — Wunderkind and Cordial release “The Customer Marketing Gap”, a report examining where consumer expectations and marketer priorities align and where disconnects remain across purchasing decisions, digital experiences, communication preferences, personalization, trust and AI. For […]
The average U.S. household is expected to increase its holiday spend by 4% over last year, to $1,654, according to new research from consulting firm Deloitte. This is in line with Deloitte’s overall holiday forecast, which projects total retail sales from November 2026 through January 2027 to increase between 4.0% and 4.8% and reach between […]