New study finds large differences between marketing priorities and approaches based on geography, revenue, and industry focus Key findings: 91% of marketers in specialized technology markets reported larger content budgets Only 4% of respondents said their content is fully adapted for AI search IoT marketers are ahead of other industries with 75% or more of […]
Members are judging programmes by what they can use now. The next decade belongs to programmes that combine utility with emotional relevance. Starbucks restructured its rewards programme in March. American Airlines stripped points from basic economy in December. Best Buy locked points behind its own credit card. Three of the biggest programmes in retail rewrote […]
New Skyword research finds that when AI and brand messaging conflict, only 29% of consumers trust the brand BOSTON — June 11, 2026 — As AI becomes part of how consumers research products and evaluate brands, new survey data from Skyword reveals a significant authority gap: when AI-generated information conflicts with a brand’s own messaging, only 29% of […]
Laurie Blair, SVP of Global Marketing & Loyalty at Hyatt, joins us today to unpack how Hyatt is redefining loyalty through its purpose of care. From “Empathy + Action = Care” to AI-driven personalization, strategic partnerships, and transparent reward design, Lloyd reveals how World of Hyatt continues to outpace expectations in hospitality loyalty. This episode […]
Most platforms are building agents that only see what their platform sees. Cordial built infrastructure every agent can use. SAN DIEGO — June 11, 2026 — Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean, and Boot Barn, today launches its AI headless infrastructure: a composable, LLM-agnostic platform that exposes every Cordial capability as a standard […]
2,300 Clients Have Run On Sigma; Results show $2.22 in Value vs. $1 Spent Elsewhere NEW YORK & LONDON –(BUSINESS WIRE)–MiQ, the global programmatic services and technology partner, today announced a major expansion of Sigma, its AI-powered advertising technology designed to turn fragmented signals into clear decisions and measurable outcomes. The latest evolution of Sigma expands […]
A new Forrester Opportunity Snapshot commissioned by Zeta reveals that most loyalty marketers are sitting on a data goldmine; they lack the tools, strategy, or confidence to fully use it. Customer loyalty programs have always generated rich, consent-based data about the customers who matter most to a brand. But a new study from Forrester Consulting, […]
If you’re through changing, you’re through. That’s Martha Stewart’s motto that’s served her well in her 84 years, she said in her keynote address at the Salesforce Connections Conference in June in Chicago. Stewart is always looking for the new and the good, she said. Her intuition, taking risks and surrounding herself with young people […]
One pill to make your skin better? That’s a message that is resonating with men. This insight was at first surprising to Florastor, when the probiotic brand was conducting product research for its just-launched Digest and Skin Renew probiotic. But after probing men more about why they were interested in the product, it does make […]
I just returned from Chicago and I’m still processing everything I heard at Salesforce Connections 2026. The energy at an event like this is hard to describe to someone who wasn’t there. Thousands of marketers, developers, and executives all operating on the shared assumption that the future of customer engagement has already arrived — and […]