“We see stablecoin not as a token at rest. We see it as a token on the move. So our entire commercial model is about facilitating use cases where stablecoins are an exchange of value, not a store of value.” In the weeks leading up to the passage of the GENIUS Act, which explicitly legalizes […]
A flurry of fintech CEO departures might have one wondering what’s gotten into the water the last few weeks. At Berlin-based digital bank N26, co-founder Valentin Stalf announced he will step down as co-CEO and transition to the supervisory board; the decision followed calls from investors, reported by Bloomberg, for a change at the top […]
A debate on the risks posed to the future of loyalty by Artificial Intelligence Early in 2025, Phil Rubin, Founder, Grey Space Matters, shared a point of view in this article published in The Wise Marketer that for way too many brands and companies, loyalty is stuck. Research conducted pre-COVID revealed that 83% of consumers […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. In the new episode of Let’s Talk Loyalty in Spanish, I spoke with María Romero Panizo of MeliáRewards (Meliá Hotels). We discussed how the program is designed, how it operates across the global hotel network, and the role of data and C-level support in turning loyalty into […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The news this week comes from across the globe, with the expansion of a leading Chinese hotel loyalty program topping the list. The announcement of the combined FFP Atmos Rewards has shaken up the traveler market in Hawaii. It seems to be the […]
Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, […]
Agreement provides optionality to marketplace across 2025 Upfront and beyond NEW YORK — Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. (Nasdaq: WBD) to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery (WBD) will leverage VideoAmp’s advanced […]
First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with just a few clicks TORONTO — StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace. It is […]
A proprietary innovation combining AI and creativity, designed to help brands move beyond traditional KPIs and generate meaningful conversational engagement. NEW YORK — Dailymotion Advertising, the video marketing suite developed by Dailymotion, announces the launch of EchoAI, an exclusive video ad format that combines a conversational AI engine trained on the advertiser’s proprietary content with a […]
eClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking its journey from a single-client operation to a publicly traded, global enterprise with 20,000+ employees across APAC, EMEA, and the Americas. “Twenty-five years ago, eClerx set out to build a company rooted in problem-solving, client […]