From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate the real MVP: the keg. Bud Light SVP of Marketing Todd Allen explains. Chief Marketer: Music star Post Malone, actor and […]
More product information has led to more web visitors, more conversions and more sales, said Jon Gobeli, Vice President of Digital Commerce at City Furniture. Consumers can take months to select a piece of furniture, as it is a high-ticket product that consumers use daily for years. To that end, City Furniture wants to ensure […]
Advance Auto Parts Launches Advance Rewards Loyalty Program that Delivers Better Value for Customers
Enhanced rewards tiers modernize program and make it easier for millions of DIY loyalty members to earn and redeem rewards. Raleigh, NC — February 02, 2026 — (BUSINESS WIRE)–Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts provider in North America that serves both professional installers and do-it-yourself customers, today launched Advance Rewards – a […]
The Loyalty Newswire from The Wise Marketer From the Editor Three new loyalty programs are in the news this week from Advance Auto, Just Salads, and Planet 13. It’s icy in many parts of the world today and this news is just the tip of the iceberg for all that is happening in customer loyalty. […]
Luxury diapers? Yes, it’s a thing and Coterie is a key player with its self-claimed safe ingredient, high-performance diapers. The brand has gotten the nod of approval from Hailey Bieber (Coterie made the celebrity’s organic Instagram post of her favorite baby products) and passed the approval bar for upscale Los Angeles grocer Erewhon to sell […]
Intuit’s four financial software brands — TurboTax, Credit Karma, QuickBooks and Mailchimp — are known to the small business community and consumers alike. But they are perceived singularly, as DIY solutions, rather than four brands housed under a single umbrella. Intuit is attempting to change that perception by positioning the company as an end-to-end platform […]
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. In this episode, we explore how storytelling drives trust, credibility, and long-term loyalty in B2B, within the highly complex world of shipping and logistics. Our guest is Samantha Almon Adeluwoye, Global Head of Content, Social Media, & Storytelling at A.P. Moller – Maersk. Samantha shares how storytelling at Maersk is grounded in the company’s values and its responsibility as a trusted custodian of customers’ goods. Rather than being separate from operations, human stories are used to strengthen confidence in Maersk’s reliability, care, and expertise — helping customers connect emotionally while trusting operational excellence. The conversation also explores how social media functions as a strategic relationship engine in B2B, enabling connection across complex decision-making ecosystems while reinforcing trust over time. Samantha offers insight into how consistent, values-led storytelling supports retention, referral, and long-term partnerships in an industry where credibility is everything. With a strong track record of delivering engaging, purposeful content at global scale, Samantha provides a thoughtful perspective on how human storytelling and operational capability work together to build loyalty. This episode is hosted by Nyeleti Sue-Angel Nkuna.
NEW YORK, January 28, 2026 — Emplifi, a leading CX and social media marketing platform, today announced record growth in customer engagement, AI adoption, and social data expansion across its unified suite of solutions. In 2025, Emplifi clients generated an average of more than 53,000 AI-powered interactions per month and published nearly 600,000 social posts per month, […]
Contentsquare’s 2026 Digital Experience Benchmarks reveals the new patterns shaping digital commerce and customer behavior online NEW YORK – January 29th, 2026 – AI’s growing influence is reshaping how people discover and evaluate brands. Discovery is shifting upstream, attention is getting more expensive, and digital experiences are now judged in seconds. New data from Contentsquare’s 2026 Digital […]
Twin Falls, ID — January 2026 — KickBack Points announced Linda M. of Southern California as the winner of the 2025 KickBack Points Fantasy Football Contest, a season-long loyalty promotion designed to drive repeat visits, customer engagement, and incremental revenue at participating convenience and fuel retailers. Linda is a frequent shopper at Rocket Convenience Stores, a long-time KickBack […]