Digital Publishers Prioritising Business Fundamentals as ESG Efforts Wane, Reveals AOP Survey Readership growth is the top priority for digital publishers, which many plan to achieve through increased content output London, UK: The Association of Online Publishers (AOP) has released the ‘Digital Publishing: Outlook and Priorities for 2025’ report, summarising findings from its annual survey of […]
Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products with their own eyes in brick-and-mortar stores while researching things to buy, according to a Criteo Shopper Survey conducted in December 2024. The study involved more than 7,000 participants from key regions worldwide, including the United States, United Kingdom, […]
Verde Farms is on a mission to expand its market share in the better-for-you beef category. The brand has refreshed its packaging, increased its investments in digital marketing campaigns and expanded its retail distribution, all within the past few years, according to Kirstyn Lipson, senior director of marketing at Verde Farms. The beef brand launched […]
Executive Interview with Johann van der Westhuizen – uKnomi Co-founder and CEO There’s a “need for speed” in the Quick Serve Restaurant (QSR) business. But customers want more than just speed. They are looking for food and drink delivered quickly, accurately and with convenience. It’s a high frequency business staffed by a resource pool plagued […]
It’s that time of the year again! We’re counting down to CRMC 2025 (https://www.thecrmc.com/) this coming June 4-6th by reviving conversations that we had at CRMC 2024. We thought we’d kick-off this series with earlier than Thursday thoughts by keynote speaker, Sylvie Di Giusto. Sylvia is a best selling author and expert on Emotional Intelligence […]
Today’s episode tackles the essential topic of “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme” – a subject at the heart of loyalty marketing success. We’re joined by industry expert Priyanka Lakhani, Senior VP at Collinson Group, a global leader with over 30 years of experience in travel loyalty solutions. Collinson’s proven track record in helping […]
Global News Roundup from The Wise Marketer From the Editor It turns out that Seth Godin and your editor are not far apart in their thought process. In last weekend’s Wise Marketer Newsletter, we commented about the “Ides of March” and how it was time to get going with action created from strategy planning in […]
Dogfish Head Brewery is celebrating its 30th anniversary this year with a pair of product launches designed for a broader appeal: the 30 Minute Light IPA—a low-ABV, 95-calorie brew—and a collab with a storied jam band, the Grateful Dead Juicy Pale Ale. The lighter beer is geared toward a more calorie-conscious, wellness-focused demographic. The juicy […]
The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group’s (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy’s™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025 we shift from this academic focus to seek […]
For way too many brands and companies, loyalty is stuck. Customers are increasingly apathetic towards brands with little or nothing more than a homogenous loyalty program focusing solely on transactional value. Loyalty is not a program. It never was. A “me too” loyalty program is hardly brand building or differentiating, especially without any connection to […]