Written by Sensori.Ai CEO Dr. A.K. Pradeep, “Neuro AI: How to Win the Minds of Consumers Using Neuroscience-Powered Gen AI” leverages his success working with the biggest global brands to capture the nonconscious mind of the consumer, where 95% of purchase decisions are made BERKELEY, Calif. – Sensori.Ai, the only company blending neuroscience with generative AI […]
Many of us approach our B2B marketing budgets with a combination of regret, hope and fear. We regret past budget choices, so we vow to make different ones. We hope to maximize our budget this time around, so we gather as much information as we can before allocating our spend. But ultimately? We still fear […]
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Sometimes you must know “when to say when”. Every week when we think the news cycle may be slow, we find our cup running over with customer loyalty related news from around the world. This week, the headliner has to be the US Department […]
Craig Charlton Transitioning to Chairman of the Board SAN FRANCISCO – September 10, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced a strategic leadership transition. David Roberts has been appointed as the company’s new Chief Executive Officer, succeeding Craig Charlton, who will transition to the role of Chairman of the Board. This […]
Checkers Extends Engagement with Mobivity After Seeing 35x Higher Redemption Rates and 54% Re-engagement of Lapsed Customers. PHOENIX, Ariz., September 10, 2024 – Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized reward performance solutions for brands, announced Checkers and Rally’s, following its success with Mobivity’s Connected RewardsTM, renewed for a third annual term. Through this collaboration, […]
As far as we can tell, we’ve narrowly avoided falling into another global recession. The world economic outlook indicates that the risks to global growth are ‘broadly balanced’ and global recovery is continuing at a steady pace. In other words, things look to be settling down on the international front and the world economy is growing. When you break […]
Hampshire, UK — A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of global eCommerce transactions will reach $11.4 trillion; up from $7 trillion in 2024. This substantial 63% growth will be driven by the adoption of eCommerce across emerging markets. In these regions, […]
London, UK – Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform that enables advertisers to target their campaigns with new levels of precision, across a number of markets throughout EMEA, APAC and LATAM spanning its most engaged assets including CNN, Max, discovery+ and Eurosport. WBD AIM will broaden WBD’s audience targeting […]
Adidas’ new creative, packed with Easter eggs, scores a maximum 5.9 Stars for The Gunners With the new Premier League season underway, Arsenal have jumped straight to the top of the advertising league: their new creative with Adidas has scored a maximum star score of 5.9 amongst their fans, according to Creative Effectiveness Platform System1. System1’s Test Your […]