Marketers Confident in Martech but Almost All Still Underutilise Key Features, Survey Reveals

New research from SALESmanago finds almost all (99%) marketers say there are capabilities in their martech stack that they’re not using, while the majority (62%) say they only use 50%-75% of available features Nearly half of marketers (47%) feel time and capacity constraints leave them barely coping with their workloads, while just 13% report that […]

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PR Newswire Launches Amplify: AI Platform to Accelerate Modern PR and Communications Capabilities

A new platform gives communicators the tools to transform a single press release into a full-scale campaign, ensuring their message breaks through to global audiences and AI alike. NEW YORK, NEW YORK — September 22, 2025 —  PRNewswire — In a world where consolidating newsrooms and AI-driven search are redefining how stories are discovered, the press […]

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#707: Walmart Mexico: Loyalty Through Trust, Not Points

This episode is also available in video format on www.Loyalty.TV and on our YouTube channel. In today’s episode, Mariana Fonseca Medina shares how Walmart Mexico & Central America builds customer loyalty through everyday low prices, the right assortment, convenience, and deep customer insights—without traditional points programs. Learn how omnichannel shopping, financial services, telco solutions, health offerings, and AI-driven CRM create trust, relevance, […]

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Kroger Precision Marketing Expands Managed-Service Capabilities as More Advertisers Enter Offsite Retail Media

Expert-led managed services now include programmatic audio, CTV, and dynamic creative optimization CINCINNATI, OHIO– September 23, 2025 —  Kroger Precision Marketing (KPM), powered by 84.51°, has launched a suite of new managed-service offsite programmatic capabilities. An expert in-house team will now activate across programmatic audio, programmatic CTV, and dynamic creative optimization (DCO) for display. The move comes as more brands […]

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Experiential Retail at Camp Keeps Shoppers Loyal, Buying

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, CEO Jenica Myszkowski said at Shoptalk Fall.   Family experience retailer Camp is building a loyal, thriving base of millions of shoppers by focusing on engaging and immersive experiences.   […]

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The Scramble to Build the AI Agent Economy

From agentic Fiverrs to enterprise-grade verticals, builders are racing to define how AI agents are created, deployed, discovered, and monetized. Online shopping. Stock trading. Vacation planning. If you listen to the most bullish projections about the scope and speed of AI-agent adoption in the coming years, use cases in commerce, public markets, and flight bookings […]

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The $100K Wall Threatening the U.S. AI Talent Engine

In a country that built its tech edge on global talent, a six-figure entry fee now stands at the border. The U.S. just rolled out a $100,000 surcharge on new H?1B visa petitions. While the intent is to curb abuse of the system — and perhaps re-onshore talent in what’s proved to be an increasingly […]

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What Would Your Brand Do If It Was Banned by Meta?

The tale of consumer advocacy platform PissedConsumer is a cautionary tale for every brand For marketers, content creators and brands forging their way in the digital economy, trust, and the ability to ensure a fair playing field is foundational to maintaining an orderly economy. This story came to us from the PissedConsumer, a review and […]

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CMSPI Insights Advisory Council Launches 2nd Annual State of the Industry Report

Merchant-led report on the “perfect payment method” – turning tender into a strategic lever for profitability and growth. ATLANTA, GEORGIA– September 3, 2025 — Today, CMSPI released its second annual State of the Industry Report in collaboration with the client-led Insights Advisory Council (IAC). The Council – formed in 2023 – consists of global business thought leaders […]

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Why Great Strategy Needs to Lead Technology Selection

Experience and Tech-Agnostic Expertise Drives Better Results How Digital Transformation Shifted Corporate Priorities Mentions of Digital transformation began appearing in academic and IT circles in the late 1990s and early 2000s, and quickly evolved into a holistic corporate strategy during the COVID-19 pandemic. Sparked by demand from customers who were eager to purchase but couldn’t […]

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