Seed round led by Preface Ventures and Atinc backs the “Plaid for loyalty” as airlines, hospitality, retail, and consumer brands race to grow mutual customer bases CHICAGO & NEW YORK – MAY 19, 2026 – Benji, the universal API for loyalty partnerships, today announced a $6.25 million seed funding round led by Preface Ventures and […]
New findings from Scene+ and Bond Brand Loyalty suggest a growing shift toward rewards that are easier to use, not just easier to earn TORONTO, ONTARIO – MAY 19, 2026 – Canadians are sitting on an estimated $13 to $15 billioni in unredeemed loyalty points, highlighting a growing gap between earning rewards and actually using them. […]
Smiles by e& is a leading UAE lifestyle and loyalty ecosystem that has evolved far beyond traditional telecom rewards into a full-scale digital engagement platform. Antonio Ricciardi explains how Smiles transformed from a conventional telecom loyalty programme into one of the UAE’s most connected lifestyle ecosystems. The platform now extends beyond telco customers, delivering everyday relevance through grocery, strategic partnerships, […]
This episode of the CRMC Webinar Series features Krispy Kreme, taking an inside look at the company’s UK analytics-driven loyalty strategy. Dare we say, this is a sweet conversation? Most loyalty programs tend to see their most valuable customers enroll shortly after program launch, with diminishing returns over time. However, in the case of Krispy […]
On the self-care app Finch, users care for a personalized digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something much more basic: literally survive the day. It was that insight that inspired the creative […]
Austin Lau joined Anthropic — the makers of AI model Claude — in 2024 as the company’s first growth marketing hire in the U.S. Since then, he’s built out performance marketing, SEO, lifecycle, attribution and a suite of AI-powered workflows largely on his own, contributing to the company’s meteoric rise from $150 million to $7 […]
Study finds 52% of B2B technology marketing leaders rank AI-generated search and answer engines as their most effective content distribution channel SAN FRANCISCO, CALIFORNIA – MAY 12, 2026 – 0Fold, a leading B2B tech communications and content agency, today released its latest annual B2B content marketing report, “The Visibility Reset: How AI Search Is Changing B2B […]
“You have to remember that the rest of the world exists.” — Stephanie Sher, founder and general partner of Integral Ventures Stephanie Sher is not interested in winning venture capital by playing the usual game. As founder and general partner of Integral Ventures, she is building a firm around a very specific, and increasingly rare, […]
New metric helps enterprise marketers assess how AI engines mention, cite and position their content within key category conversations BOSTON, MASSACHUSETTS – MAY 14, 2026 – Skyword, the enterprise content marketing agency, announced Category Authority Index™ (CAI), a new metric within its Accelerator360™ intelligent content marketing engine, to help marketers understand how their brand is recognized […]