Dancing with New Partners

Petro-Points and the Shifting Alliances in Canadian Fuel Loyalty The Canadian loyalty landscape has never been more restless. In the span of just a few years, some of the country’s most familiar loyalty program partnerships have been redrawn, dissolved or replaced entirely. Coalition relationships that consumers had come to treat as permanent fixtures quietly unwound, […]

Read more
Meet us at the Mall: JCPenney and Aéropostale Are Making Summer Shopping Rewarding

From the group chat to the checkout: Take your own “mall crawl” and earn rewards at both brands all summer PLANO, TEXAS — June 22, 2026 — The mall is officially your summer destination, and now every stop on your style journey just got more rewarding thanks to JCPenney and Aéropostale. For the first time ever, […]

Read more
The Loyalty Newswire June 29, 2026

The Loyalty Newswire from The Wise Marketer This edition covers:  Basket Size, CLMP™ Workshop, Celero Commerce, Deluxe, Digital Wallets, Elavon, Geo Location, GHA Discovery, Leal Hub, Lowe’s, Millennial Payment Habits, Scooter’s Coffee, Snipp Interactive, Snoonu, Wyndham FROM THE EDITOR The big news for this community is that CLMP™ professional education is coming to Mexico City […]

Read more
Everpure’s Rebrand Reflects the New Rules of B2B Marketing in the AI Era

Renaming a public company is rare. Renaming one in the B2B technology sector is even rarer. Earlier this year, Pure Storage became Everpure, marking the culmination of more than a year of work and a broader effort to reposition the company beyond its roots in enterprise storage. According to Everpure CMO Lynn Lucas, the company […]

Read more
Why AI-generated Creator Content Needs Governance Infrastructure

Over the past year, concerns around AI-generated content have moved well beyond specialist discussions about technology and copyright. When artists such as Taylor Swift, and Ariana Grande publicly challenge the use of their work, image or identity, it becomes clear that something broader is happening. Questions that once sat largely within legal and policy circles are increasingly becoming […]

Read more
Bolla Oil Selects PAR Technology to Power Its First Customer Loyalty Program

The convenience retailer launches Bolla Rewards to deliver immediate in-store value and strengthen customer engagement across 160+ locations NEW HARTFORD, NEW YORK — June 23, 2026 —  Bolla Oil Corporation, the operator of Bolla Market convenience stores, has selected PAR Technology Corporation (NYSE: PAR) as its technology partner to launch Bolla Rewards, the company’s first customer loyalty program. […]

Read more
AI Redefines Skills, Roles, Technology and Governance — According to Org.works and Cordial — With 50% of Retail Leaders Planning to Increase Marketing Headcount

Marketing’s next competitive frontier is understanding the context behind customer behavior SAN DIEGO, CALIFORNIA — June 22, 2026 —  Cordial, the enterprise marketing platform used by Levi’s, Tapestry, L.L.Bean, and Boot Barn, today released Designing the AI-Native Marketing Organization, a new report on how retail marketing leaders are rethinking skills, roles, technology, and governance to keep pace […]

Read more
Real-time Personalisation is Essential in the Age of Agentic AI and Disintermediation

Marketers are facing an uncertain time as consumers increasingly adopt AI agents in their shopping journeys. As machines act autonomously on behalf of customers, a wedge is being driven between retailers and consumers – undermining brands’ ability to nurture loyalty and build long-term relationships. The disintermediation threat posed by this agentic AI trend is not […]

Read more
Chewy Chases World Cup Attention With Cuddle Shuttle

When your team loses during the FIFA World Cup — because odds are, at some point they will — pet care brand Chewy has a dog available to cuddle and support you. This is the premise behind the retailer’s Cuddle Shuttle, which is touring Miami June 25-28, stocked with emotional support dogs aboard for fans […]

Read more
Nearly Half of Americans Trust AI More Than They Did a Year Ago

New research from Storyblok finds 70% of US consumers say ads in AI search are the fastest way to break that trust NEW YORK, NEW YORK — June 23, 2026 — Today, Storyblok, a leading headless content management system built for the AI era, released new research revealing how US consumers are navigating the rise of AI-driven […]

Read more