New collaboration will ensure that promoted products are actually on shelves—enhancing customer trust and driving measurable campaign ROI. WINSTON-SALEM, NORTH CAROLINA — July 22, 2025 – Inmar Intelligence, a data-driven technology company, and Upshop, a leading provider of store execution and inventory solutions, today announced a strategic partnership that redefines the connection between marketing and advertising with onsite product […]
Why timing, flexibility, and choice matter more to customers than points or perks With the average consumer enrolled in 14+ loyalty programs, and actively participating in only half on an annual basis, loyalty program operators need to ensure that the redemption experience is as rewarding as the reward. Often focus is placed solely on differentiating […]
President Trump has signed the GENIUS Act into law, with the goal of creating a federal regulatory system for stablecoins in the administration’s push to make the United States the “crypto capital of the world” (their words). Among other changes, GENIUS clarifies that stablecoins are not securities, pegs stablecoins to the dollar through more liquid […]
“Let’s go buy that business together. We’ll be a minority shareholder, we’ll put skin in the game…We all win when we do that.” While Artificial Intelligence (AI) undoubtedly has the long-term potential to revolutionize industries, its short-term impact will be most felt in automating existing workflows. Fractional AI co-founder and CEO Chris Taylor said his […]
The White House just unveiled “America’s AI Action Plan,” a sweeping framework whose sales pitch is to accelerate innovation, build infrastructure, and lead in AI diplomacy and security. The press release emphasizes that, of the 90 policies detailed, the key ones are: Exporting American AI (hardware, software, standards) Expediting the buildout of data centers (which […]
Study uncovers consumers’ perception of AI and their attitudes toward AI-powered brand interactions on social media and customer care platforms NEW YORK, NEW YORK — July 23, 2025 – Emplifi, a leading customer engagement platform, today released the “AI in Social Media in 2025: What Consumers Want” report to better understand consumer perceptions around AI-powered brand interactions […]
Editor’s Note: The implementation of tariffs on companies doing business with the U.S. has affected the retail merchants and consumers alike. This comprehensive piece from Chief Marketer Network pub Multichannel Marketer looks at how half a dozen major merchants—Fat Brain Toys, E.l.f., Topdrawer, Schmidt Brothers Cutlery, Swingline Staplers and The Honest Kitchen—are communicating their tariff […]
“I truly believe that from now on, we’re going to start to see a lot of partnerships happen within financial institutions and fintechs. And with AI coming, I think the startups are better positioned to leverage AI.” As Buy Now, Pay Later (BNPL) growth slows and the industry faces regulatory scrutiny, providers must evolve to […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The world is navigating how to best leverage the benefits of Artificial Intelligence while managing its risks. Case studies are coming to life and our story here shows Hertz may be learning that its roll out of AI damage assessment scanners have the […]
Today we are re-publishing this fantastic episode from our archive as our planned episode has been delayed for technical reasons. As Ford Motor Company celebrates 120 years of innovation, we’re bringing back one of our standout conversations — this time with Beth Leverton, Director of Rewards, Loyalty & CX at the Ford Motor Company. Originally recorded after the Comarch […]