A debate on the risks posed to the future of loyalty by Artificial Intelligence Early in 2025, Phil Rubin, Founder, Grey Space Matters, shared a point of view in this article published in The Wise Marketer that for way too many brands and companies, loyalty is stuck. Research conducted pre-COVID revealed that 83% of consumers […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. In the new episode of Let’s Talk Loyalty in Spanish, I spoke with María Romero Panizo of MeliáRewards (Meliá Hotels). We discussed how the program is designed, how it operates across the global hotel network, and the role of data and C-level support in turning loyalty into […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The news this week comes from across the globe, with the expansion of a leading Chinese hotel loyalty program topping the list. The announcement of the combined FFP Atmos Rewards has shaken up the traveler market in Hawaii. It seems to be the […]
Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, […]
Agreement provides optionality to marketplace across 2025 Upfront and beyond NEW YORK — Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc. (Nasdaq: WBD) to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace. As part of the agreement, Warner Bros. Discovery (WBD) will leverage VideoAmp’s advanced […]
First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences with just a few clicks TORONTO — StackAdapt (www.stackadapt.com), a leading technology company in advertising and marketing, today announced the availability of its first Snowflake Native App, powered by Snowflake Cortex AI, on Snowflake Marketplace. It is […]
A proprietary innovation combining AI and creativity, designed to help brands move beyond traditional KPIs and generate meaningful conversational engagement. NEW YORK — Dailymotion Advertising, the video marketing suite developed by Dailymotion, announces the launch of EchoAI, an exclusive video ad format that combines a conversational AI engine trained on the advertiser’s proprietary content with a […]
eClerx Services Ltd. (NSE: ECLERX), a global leader in productized services and operations celebrates its 25th anniversary this year, marking its journey from a single-client operation to a publicly traded, global enterprise with 20,000+ employees across APAC, EMEA, and the Americas. “Twenty-five years ago, eClerx set out to build a company rooted in problem-solving, client […]
Smart glasses manufacturer Innovative Eyewear is slowly growing its sales and increasing its cache by securing brand licenses with known apparel brand manufacturers including Eddie Bauer, Nautica and most recently, Reebok. In April, Innovative Eyewear debuted its Reebok smart eyewear line on its own site, Lucyd.co, and on Amazon. It secured the Reebok license and […]
A comprehensive relaunch calls for a comprehensive marketing plan. On Aug. 11, meal-kit company Blue Apron introduced expanded offerings, an upgraded digital experience and new creative. Even more significant, it shed the subscription model on which it had been founded in 2012. Having changed just about every aspect of its business, Blue Apron is now […]