Paytronix Online Ordering Report: Order Completion 4X Faster Via Native Mobile Apps Than on Web

First-party mobile apps lead in order speed and reliability, with native interfaces (iOS, Android) completing orders up to 5–10x faster than white-labeled or embedded channels. NEWTON, MA — October 14, 2025 — Paytronix, the leader in guest engagement for restaurants and convenience stores, has published the 2025 Paytronix Online Ordering and Catering Report, How First-Party Digital […]

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Holiday Shopping in 2025 Shows a Split Between Caution and Confidence

ATLANTA, GA — October 13, 2025 — Americans are heading into the holiday season with mixed approaches to gift-giving, according to new research from Ingenico, a global leader in payment acceptance. The survey collected responses from 2,000 consumers across North America and analyzed trends by age, gender, and region. While younger adults and seniors are […]

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The Loyalty Newswire October 14, 2025

The Loyalty Newswire from The Wise Marketer From the Editor Monday was a holiday both in the US and Canada, so we are publishing our Newswire on Tuesday this week. We wish a belated Happy Thanksgiving to our Canadian teammates and colleagues. The news is quite varied this week and there are valuable metrics to […]

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Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising

Three in four (73%) B2B marketing decision makers say the future of advertising in 2030 and beyond will have increased reliance on artificial intelligence for generating creative, which was the top response, according to a newly released survey from B2B marketing firm Madison Logic. The Harris Poll conducted the survey on behalf of Madison Logic […]

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Rinse CMO Jennifer Betka Dishes on New Brand Campaign, Customer Insights and Plans for Growth

After serving as an advisor to the company for several years, Jennifer Betka has stepped into the Chief Marketing Officer role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in 13 cities across North America. For Betka, who’s held CMO roles at StubHub, Fandom and Indigo, helming a brand with proven market […]

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Funded: Routefusion raises $26.5M Series A to simplify global payouts with a resilient payments network

Hi there and welcome to Funded, where we spotlight early-stage bets on the future of tech.This week’s spotlight is on international payouts, where Routefusion is building the infrastructure that helps platforms and financial institutions move money across borders without the backend chaos. Routefusion has raised $26.5 million in Series A funding led by PeakSpan Capital, […]

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Cardiff Ventures Backs The Agency to Help Brands Close the Performance Marketing Gap

The rules of digital growth are shifting fast as AI-driven discovery is rewriting how consumers find products and services. Even long-standing giants are feeling the impact. Google’s search market share dropped below 90% in Q4 for the first time since 2015. At the same time, Gartner projects that organic search traffic could decline by 50% […]

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Sheetz Transitions to Ignite Retail Technology as New Loyalty Platform Partner

The partnership delivers a scalable, future-ready foundation for customer engagement and growth. TWIN FALLS, IDAHO — October 10, 2025 — Sheetz, one of the nation’s most innovative convenience store brands, has successfully transitioned its loyalty operations to Ignite Retail Technology, marking the next evolution of the Sheetz Rewards experience. With this move, Sheetz gains a […]

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Ahold Delhaize USA Introduces Edge, a New Proprietary Retail Media Ad Platform Built for Grocery Retail

Edge Sets New Standard for Retail Media Advertising, Enhancing CPG Engagement and Omnichannel Customer Experience SALISBURY, NORTH CAROLINA — Sept. 29, 2025 — (GLOBE NEWSWIRE) — Leading grocery retail group Ahold Delhaize USA has announced its retail media arm – AD Retail Media – will launch Edge, a new proprietary advertising technology platform, in January 2026. Powering […]

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Colgate-Palmolive Unveils New Corporate Logo

The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged.   Consumer packaged goods brand Colgate-Palmolive needed to refresh its corporate logo and identity, which hadn’t been touched since the 1980s, said Kevin Bender, Director, Digital and Design, Communications, at Colgate-Palmolive.  The logo is the manufacturer’s mark on the back […]

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