This episode of Let’s Talk Loyalty and Loyalty TV is a Perfect Master Class in Gamification. We had the pleasure of talking to Mrinalini Chowdray, Director of Strategy and Insights at EMEA Epsilon. Epsilon has been helping clients deliver loyalty objectives globally for more than 50 years. Epsilon Loyalty combines deep loyalty expertise with enterprise-grade […]
When artificial intelligence makes knowing everything free and instant, what will society truly value — and who will rise to the top? For most of human history, the surest route to power was simple: know something others don’t. Scribes weren’t just clerks — they were gatekeepers to civilization itself. Then the printing press arrived, and […]
Given the continued emphasis on AI tools as a marketing essential, you might expect CMOs to be dedicating a higher percentage of their budgets than ever to martech. And in fact, 62% of the 401 CMOs who participated in the 2026 Gartner CMO Spend Survey were planning to invest more in marketing technology. At the […]
“AI is great at pattern recognition and surfacing what is common, but in brand marketing we want to break from that,” says Stephen Shultz, Vice President of Brand Marketing at First American. “It takes our creative people to figure out the right disruption to that pattern.” That tension sits at the center of the new […]
Executive interview with Beth Weiner, CEO and President, Americas, Comarch At CRMC 2026 in Texas, Wise Marketer CMO Aaron Dauphinee sat down with Beth Weiner, the newly appointed CEO and President Americas for Comarch, for a candid conversation about the latest developments at one of loyalty marketing’s most notable providers. Comarch is a global technology […]
In partnership with Alchemer, Emplifi surveyed more than 1,600 consumers across the U.S. and UK to better understand evolving online shopping behaviors and expectations ahead of the peak season NEW YORK, NEW YORK — June 23, 2026 — Emplifi, a leading Autonomous CX platform, today released Peak Season 2026: A Retail Marketer’s Strategic Guide, offering deep insights into consumer […]
RCS messaging delivers more engagement and conversion for FragranceNet. It’s just more expensive, said David Janecek, Director of Marketing Email and SMS for the online-mostly perfume retailer. “We get more engagement, but then we get into the challenge of the cost,” Janecek said. “How do we prove to our management that even though we’re using […]
We revisit insights from Dell’s Mitch Kennedy on how one of the world’s most iconic technology companies is “powering the next technological revolution” through loyalty and engagement innovation. With a strong focus on clear and measurable business outcomes, Mitch shares perspectives on the effectiveness of transactional rewards, the growing role of gamification, and the importance […]
New data from Minty reveals back-to-school shopping has moved from fall to spring, and AI is steering how deal-hungry consumers discover, evaluate, and buy CHARLOTTE, NORTH CAROLINA — June 2, 2026 — New consumer research from Minty, the first cashback and rewards app on ChatGPT, shows that back-to-school (BTS) shopping is no longer a sprint before fall […]
Global study finds consumers are more ready for AI, more willing to share data, and more motivated by recognition and shared values than many brands realize ST. PETERSBURG, FLORIDA — June 23, 2026 — Kobie, a global leader in loyalty technology and services, today released its 2026 Heart of Loyalty Report, which surveyed both consumers and […]