Sales Force Automation Technology Value Matrix 2026 SAN FRANCISCO, CALIFORNIA — February 24, 2026 — SugarCRM , provider of the award-winning intelligence-driven sales automation platform, today announced that it has been named a Leader in the Nucleus Research Sales Force Automation (SFA) Technology Value Matrix 2026. The full report from Nucleus is available here . This is the […]
This episode is also available in video format on www.Loyalty.TV. Nokwanda Khumalo is a seasoned executive with experience across multiple industries, having led fuel retail and loyalty projects for over a decade. In this interview, she shares how loyalty can become a powerful growth enabler when an organisation commits to it at a leadership level. Reflecting on the […]
Great Clips’ recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales. The salon’s new VP of marketing shares the highlights and strategy behind the campaign. National Football League quarterback Kirk Cousins likes a value haircut at Great Clips, and the hair salon’s marketing team is using the organic praise to its […]
How Hibbett harnessed customer data to optimize its marketing investments and build brand loyalty This could sound like an obvious statement, but did you know that Customer loyalty isn’t built by chance? It’s built by understanding customer behaviors, preferences, and needs at every stage of the customer journey. And that understanding is fueled through leveraging […]
Capillary Technologies has entered into a definitive agreement to acquire SessionM, the customer engagement and loyalty company, from Mastercard. Capillary Technologies offers AI-powered cloud-native products and solutions to large enterprise customers globally monetized through long term subscription contracts. According to the company’s publicly filed investor presentation, the acquisition is reflective of an inorganic growth strategy […]
New report shows loyalty is a two-way relationship that concentrates demand and accelerates sales when brands prioritize relevance over volume NEW YORK, NEW YORK — February 24, 2026 — (GLOBE NEWSWIRE) — Loyalty in the digital era is neither automatic nor unconditional. According to new research from Optimove Insights, consumers actively choose the brands they remain loyal to, and they expect […]
Fresh Step, a brand of cat litter established in 1984 and owned by The Clorox Company, saw Valentine’s Day as an opportunity to stand out to consumers. Really. The company’s Valentine’s Day campaign encouraged single people to celebrate the annual holiday of love looking for cats, not dates. The brand’s campaign, called “Date Cats, Not […]
Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. Chief Marketing Officer Heather Malenshek isn’t sure if Land O’Lakes Inc.’s latest marketing initiative will sell more butter. But that wasn’t the original intent of the […]
This episode is also available in video format on www.Loyalty.TV. TELUS is one of Canada’s largest telecommunications companies, serving millions of customers across mobile, internet, TV, and digital health services. What makes TELUS particularly interesting from a loyalty perspective is how they’ve evolved their interactions with TELUS Services customers (mobility, internet, security, and TV) through a new national […]
WASHINGTON, D.C. — February 20, 2026 — National Foreign Trade Council (NFTC) President Jake Colvin today issued a statement following the Supreme Court’s decision regarding the use of the International Emergency Economic Powers Act (IEEPA) to implement tariffs: “It’s a relief to see the Supreme Court unequivocally decide that IEEPA did not provide the authority for the administration […]