New Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage. SAN. JOSE, Calif. (Aug. 21, 2024) – The CMO Council, in partnership with KPMG, today announced the release of a new report, entitled “Marketing & Data Security: The Unlikely Brand […]
What Simone Biles, Michael Phelps, and Caitlyn Jenner Have In Common Product endorsements by winning athletes are a companion to every Olympics. History has shown these deals come with risk. Here are how some brands got back on their feet. Outside the stadiums and arenas where the 2024 Paris Olympics made sports history, a career-making […]
The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant background noise with increasingly distracted consumers. Product awareness, increased sales and brand loyalty are all up for grabs at the launch of a video or connected TV […]
This week’s Customer Loyalty and Digital Marketing News Editor’s Note Today is National Dog Day in the US. Dogs are special to many of us, so it’s a good reminder to share some love with your favorite canine companion. Once you’ve made that visit to your special friend, you’ll want to get busy reading this […]
Hinge’s slightly counterintuitive tagline—”The Dating App Designed to Be Deleted”—dares users to stop using its product. “Everything we do at Hinge is focused on getting people off the app and into great dates,” says Jackie Jantos, Chief Marketing Officer at Hinge. “We do this through the product experience, which is built to help focus you […]
The way we shop for groceries is quickly evolving in a digitally enabled, data-driven world. But which changes are meaningful to consumers? Understanding the customer journey, from preparing for a grocery trip to navigating store aisles and checking out or ordering online, spotlights how technology can optimize the moments that matter to shoppers. Grocery Trip […]
Editor’s Note: Despite Google’s recent announcement decision to scrap third-party cookie deprecation in Chrome, Colgate-Palmolive continues to test and invest in first-party data strategies as an alternative to targeting with cookies. CM sister pub AdExchanger spoke with the brand’s Chief Digital Officer Brigitte King about how CPG brands have increased their first-party data troves through […]
Glance now available on the Five9 CX Marketplace. WAKEFIELD, MASSACHUSETTES, Aug. 22, 2024 /PRNewswire/ — Glance, a leader in Guided CX™ solutions, announced its partnership with Five9, the intelligent CX platform provider. Glance is now available on the Five9 CX Marketplace, enabling Five9 users to harness Glance’s Guided CX platform to join customers in real-time, collaborative online sessions. Five9 users […]
Cybersecurity expert explains both scenarios and suggests how to make your business more resilient against ransomware. Ransomware continues to evolve as one of the most profitable forms of cybercrime, with 2024 on track to become the highest-grossing year for ransom payments. This shift is driven by a strategy known as “big game hunting,” where cybercriminals focus on […]