What the long-awaited IPO means for late-stage fintech Though its Form F-1 filing with the US Securities and Exchange Commission (SEC) came at an unusual time, Klarna’s IPO intentions have been far from secret. The Sweden-based Buy Now, Pay Later (BNPL) giant, founded in 2005, has crawled in fits and starts toward a place in […]
As promised, we’ve brought back Skip’s VP of Marketing, Rachel MacAdam, to provide more insight into changing consumer expectations en masse, but then she also offers her view on the expectations that consumers have around data use by brands. These two snippets of our conversation with her at CRMC 2024 are not to be missed! […]
Today, we’re diving into a unique and exciting topic—one we’ve never explored before on the show! We recently came across fascinating research from one of our loyal listeners, who compiled a list of the world’s largest loyalty programs by membership. That listener, now our guest, is Laurent Guinand, PhD, Founder & CEO of Aramis Advisors […]
A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the […]
Wondering what the future holds for conversational AI? How will AI and machine learning impact future customer interactions? Here’s everything you need to know. What does the future hold for conversational AI? Can conversational AI successfully mimic human interactions in the future? How will artificial intelligence change the future of sales, marketing, and customer service? […]
A majority of marketers—63%—use generative AI tools, according to AI platform Jasper’s survey of 503 marketing leaders, published in its State of AI in Marketing 2025 report. What’s more, 79% of marketers plan to either begin using the technology or expand their usage this year. Yet only 49% of those using genAI are measuring the […]
Executive Interview with Kevin Zhang, CEO and Founder Phoenix Technologies Costco and Sam’s Club are best case examples of thriving retail membership clubs in retail. Kevin Zhang’s dream when founding Phoenix Technologies was to create a similar model for direct-to-consumer retailers. That dream has become a reality as his company help D2C ecommerce businesses turn […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. En el episodio de Let’s Talk Loyalty en Español está con nosotros Katia Cortes, líder del programa de lealtad Santander Unique Rewards. El programa sirve a las tarjetas Premium del banco con una propuesta de valor basada en experiencias y momentos especiales que buscansorprender a […]
Global News Roundup from The Wise Marketer From the Editor Happy St. Patrick’s Day to those that celebrate to honor the patron saint of Ireland. Or a happy Monday for those opting out of getting decaled in green today. Some interesting stories that aren’t so lucky for consumers in this week’s roundup, including one close […]
As we continue into an era of rising media costs due to increased competition and fragmentation across audiences and touchpoints, marketers can no longer solely rely on traditional metrics such as return on ad spend (ROAS) to determine success and guide future investment decisions. These traditional metrics highlight gaps in the full view of your […]