LLMs can answer business questions — but how do you know if their inferences are accurate? Theory Ventures Partner Andy Triedman unpacks what it would take to make AI predictions about human behavior more accurate for marketing and customer research. Like a good friend, LLMs have opinions if you ask them. “Which of these outfits […]
Continuing our Loyalty Unstuck series with Capillary, Red Clover Advisors and Gray Space matters One of loyalty’s raison d’etre is data collection, and loyalty marketers are tasked with using that data for the mutual benefit of customers and brands. In 2025, the environment surrounding the collection, management and protection of customer data has changed. Personalization […]
Tariff headwinds are causing a headache for many businesses with sprawling supply chains and large importers, yet small businesses continue to be optimistic — and fintech is taking note of the opportunity. According to the latest MetLife and U.S. Chamber of Commerce Small Business Index, optimism climbed to 72.0 this quarter, up sharply from 65.2. […]
The first wave of fintech in small business lending brought real innovation. Not only could we apply for loans online for the first time, but the approval decisions were very quick, sometimes even instant. By the mid-2010s, companies like Kabbage, Square, and OnDeck had broken new ground, and small businesses had access to capital like […]
To mark the 25th PAYBACK anniversary, we are delighted to show you once again our interview with Berni Brugger, CEO of the PAYBACK Group. This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German twenty-five years ago, and now operates in multiple countries worldwide. The […]
New loyalty platform strengthens partner and distributor channels and motivates employees with performance rewards, driving engagement and delivering measurable results WARMINSTER, PENNSYLVANIA — September 30, 2025 — CORA Loyalty, the loyalty portfolio arm of CORA Group (“CORA”), today announced the launch of Points-at-Work, a modern loyalty platform that helps businesses incentivize and reward partners, distributors, […]
89% of CMOs are using Generative AI and 78% are leveraging traditional AI. However, consumer comfort with GenAI use is low. A polarised landscape: 50% of UK consumers want or expect brands to take a public stand on social/political issues and 50% do not. 96% of CMOs see […]
Global deal sees small and medium-sized businesses gain access to personalized GenAI ads and tools to test their effectiveness before launch LONDON, UK; LOS ANGELES, CALIFORNIA – Small and medium-sized businesses (SMBs) can now create personalized AI-generated ad campaigns and optimize them for maximum emotional and business impact, thanks to a new partnership between AdGreetz, […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! The Loyalty Academy team is in Austin, Texas this week hosting a Certified Loyalty Marketing Professional™ Workshop on September 30 – October 1. The CLMP™ workshop delivering the latest in trends, best practices, and case studies in this certification program. Our event sponsors […]
A report from Dreamdata, the B2B Activation and Attribution platform, has found that today’s customer journeys take an average of 211 days and 76 touches before a purchase – underlining the increasing complexity of today’s buying decisions, and placing lead nurturing and social strategy in the spotlight. Key findings include: The typical B2B customer journey now involves […]